Sip, Reflect, & Plan: How to Brew a Bold Content Strategy for 2025 ☕️

December 16, 2024

If you’ve been pouring from an empty cup all year when it comes to social media content, listen up — it’s time to brew something better for 2025. No more "posting when I feel like it." No more "I’ll figure it out tomorrow." We both know that plan tastes bitter.

Here’s the fresh roast: Winging it isn’t a strategy — it’s stress in disguise. If you’re tired of waking up with a blank screen and no idea what to post, then let me introduce you to a strategy so smooth, you’ll feel like you’re cheating.

By the time you complete just a few tasks, you're going to be amazed at how strong your brew is for your social media in 2025.

☕️ Step 1: Stir the Pot Before You Pour the Brew

Before you start brewing up your 2025 content plan, take a sip and reflect on 2024. No, this isn’t a "deep, soul-searching, find-your-purpose" moment (unless you’re into that), but it is time to get real about what worked and what didn’t in your social media strategy.

Ask yourself:

• Which posts got people talking, clicking, or sliding into your DMs? (That’s the good stuff.)

• Which content fell flat like a cold cup of coffee? (Oof. We’ve all been there.)

• Where did you pour too much energy for too little return? (Stop doing that.)

• Did you have a clear, consistent message, or were you all over the place like a bad latte pour?

Take note of your best brews, your bland batches, and those "meh" moments. The goal for 2025? Brew more of what works and way less of what drains you.

☕️ Pro Tip: Peek at your social media insights. The data doesn’t lie — it spills the tea (or coffee) on what’s working. Look at your top-performing content, find the common thread, and then do more of that. Because a little strategy goes a long way toward brewing a year of consistent wins. ☕️💥

☕️ Step 2: Stop Winging It (Because “Winging It” Ain’t a Strategy)

This is where most people mess up. You think, "I’ll just post when I feel inspired," but let me tell you — inspiration doesn’t pay bills. Strategy does. And a strategy means having a plan.

Here’s what a content plan actually does for you:

• It saves your sanity (because you’ll never wonder “what should I post today?” again).

• It keeps you consistent (because showing up consistently = audience trust).

• It frees up your time (because once it’s planned, it’s DONE).

This is your sign to stop flying by the seat of your pants. 2025 isn’t the year of winging it. It’s the year of walking in like you own the place.

☕️ Step 3: Pour the Foundation — Pick 12 Core Topics

Every great brew starts with high-quality beans (aka your 12 main content topics). These are the BIG ideas that you want to be known for in 2025. Think about what your audience always asks you, what you wish they knew, and what positions you as that person in your industry.

☕️ Step 4: Add the Flavor — Break Each Topic Into 4 Weekly Subtopics

Here’s where it gets frothy. Take each of your 12 topics and break them down into 4 subtopics. Think of it like breaking a big idea into 4 smaller, digestible sips.

☕️ Step 5: Brew It 3 Ways — Repurpose for Maximum Buzz

Here’s where you become a content barista. Instead of creating brand new posts every week, you’re going to take those subtopics and present them in 3 different formats.

Here’s how to serve it up:
1️⃣ Face Video – Pop on camera, share a tip, and speak from the heart. No fancy studio required (natural light + phone = perfection).
2️⃣ Graphic Post – Create a bold visual (think quote, checklist, or stat) that stands out like a neon coffee shop sign.
3️⃣ B-Roll Video – Record some simple behind-the-scenes action (you working, typing, or talking) with text overlays.

☕️ What Happens If You Skip All of This?

If you’re cool with another year of scrambling for ideas at 8 PM, wondering, “What the heck do I post today?” then, by all means, keep it moving.

But if you’re ready to brew up a bold, fresh, ready-to-go plan for 2025, then it’s time to do something different. On Friday, December 20, I’m hosting the Friday Coffee Break: Content Planning Session, where I’ll walk you through exactly how to plan your content for the ENTIRE YEAR.

No fluff, no fancy jargon. We'll put into practice all the steps listed here with my practical, step-by-step guidance to help you show up consistently without burning out.

☕️ Final Sip: Get Ahead Now — Your Future Self Will Thank You

The bottom line? If you want 2025 to hit differently, you need a plan. No more winging it. No more blank screens. No more "I’ll figure it out later."

Get your 12 topics ready. And before you know it, you’ll have 144 pieces (or more!) of content ready to make.

Join me this Friday for the Coffee Break Content Planning Session. We’ll brew up your plan together. Your 2025 self will be sipping coffee and thanking you for the smooth, stress-free strategy you set in motion. Find the Facebook group: Resolute Socialites so you can join us live and get the Zoom link. We start at 11:30 ET.

Don’t let 2025 sneak up on you. Brew it. Plan it. Own it. ☕️💪