"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Brewing up a posting recipe

René Victoria Lofland

Published on: 05/10/2026

Build a monthly social media strategy using one core topic, the buyer's journey, or both—before you start creating a single post.

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Not Everyone Is Ready to Order Yet

René Victoria Lofland

Published on: 28/09/2026

Not everyone is ready to buy. Use the buyer's journey to create content that builds awareness, trust, action, loyalty, and repeat business.

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You Already Have a Whole Pot Full of Content

René Victoria Lofland

Published on: 21/09/2026

Stop inventing every post from scratch. Find the questions, expertise, stories and ideas already brewing inside your business.

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Your Best Blend Starts With One Strong Brew

René Victoria Lofland

Published on: 14/09/2026

Choose the right social platform for your business, learn what works on each, and stop wasting time trying to pour content everywhere.

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