"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Stop Being Nice! It's Killing Your Brand Voice

Stop Being Nice! It's Killing Your Brand Voice

Stop Being Nice! It's Killing Your Brand VoiceRené Victoria Lofland
Published on: 30/03/2026

Being “nice” on social media might feel safe, but it often leads to watered-down content that gets ignored. In this post, we explore the difference between nice and kind — and why kind, honest, and grounded messaging is what actually builds trust, connection, and results for your business.

Social Media Tips
Brewed, Not Bitter - Giving Hot Takes From Your Brand

Brewed, Not Bitter - Giving Hot Takes From Your Brand

Brewed, Not Bitter - Giving Hot Takes From Your BrandRené Victoria Lofland
Published on: 23/03/2026

Hot takes can grab attention, but without depth, they don’t build trust. In this post, we break down the difference between reactive, “bratty” content and strong, experience-backed opinions that actually connect with your audience. Learn how to keep your edge while adding clarity, context, and confidence to your message.

Social Media Tips
Brewing Your Brand Voice: Recognizing Your Flavor

Brewing Your Brand Voice: Recognizing Your Flavor

Brewing Your Brand Voice: Recognizing Your FlavorRené Victoria Lofland
Published on: 16/03/2026

Every brand voice has its own flavor — bold, smooth, bright, or strong. In this second step of the Brew Your Brand Voice series, we explore how discovering your natural communication style can make your content feel easier, more authentic, and more recognizable online. Because when you stop copying other voices and start brewing your own, your message becomes unmistakably yours.

Social Media Tips
Brewing Your Brand Voice: The First Sip

Brewing Your Brand Voice: The First Sip

Brewing Your Brand Voice: The First SipRené Victoria Lofland
Published on: 09/03/2026

Your brand voice isn’t something you invent — it’s something you uncover. In this first step of the Brew Your Brand Voice series, we explore how your voice is already brewing in the way you talk about your work, solve problems for your customers, and react to the things that happen in your industry every day. Grab a cup of coffee and start listening to what’s already brewing in your voice. ☕

Social Media Tips

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