"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

What if the secret to selling more… is caring less?”

What if the secret to selling more… is caring less?”

What if the secret to selling more… is caring less?”René Victoria Lofland
Published on: 10/11/2025

Thinking about your product or service, but not sure how to talk about it without the hard‑sell? This blog helps business owners craft an offer that feels confident, calm, and authentic — offering value without the “buy now” desperation. Find out how to talk about what you offer, who it’s for, and when it’s a match — so you can attract without chasing.

Social Media Tips
Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic 

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic 

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic René Victoria Lofland
Published on: 03/11/2025

New to social media for your business? This beginner-friendly guide walks you through how to start with Instagram, connect it to Facebook, and create your first Reels and posts — even if you’ve never hit “record” before. You know there's always a wisdom nugget, even if you're not strictly a beginner!

Social Media Tips
Positive vs. Negative Hooks — Stirring the Right Emotions in Your Marketing

Positive vs. Negative Hooks — Stirring the Right Emotions in Your Marketing

Positive vs. Negative Hooks — Stirring the Right Emotions in Your MarketingRené Victoria Lofland
Published on: 27/10/2025

Not all hooks are created equal. In this week’s blog, we break down the difference between positive and negative hooks — with side-by-side examples and guidance on when to use each. Whether you want to inspire your audience or give them a much-needed jolt, this post will help you write content that grabs attention and gets results.

Social Media Tips
Pour with Purpose: Bulding a Brand Voice that Connects

Pour with Purpose: Bulding a Brand Voice that Connects

Pour with Purpose: Bulding a Brand Voice that ConnectsRené Victoria Lofland
Published on: 20/10/2025

This is the second post in our Brew Your Brand series. In this article, we’re talking about how to express your brand with clarity, consistency, and confidence — in your words, visuals, and content strategy. Craft a brand voice that connects, content that converts, and a presence that actually feels like you.

Social Media Tips

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