"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

It’s Not Bragging If Clients Keep Refilling

René Victoria Lofland

Published on: 17/11/2025

You’ve put in the hours, learned the lessons, and built something legit — so why does it feel awkward to talk about it? Brag without being braggy so you can confidently show up on video, in your pitch, and across your social media without sounding like a walking ego trip. Learn how to blend credibility, confidence, and clarity into your messaging — especially if you’re a coach, consultant, or creative pro. Because showing up strong is part of the strategy.

Social Media Tips

What if the secret to selling more… is caring less?”

René Victoria Lofland

Published on: 10/11/2025

Thinking about your product or service, but not sure how to talk about it without the hard‑sell? This blog helps business owners craft an offer that feels confident, calm, and authentic — offering value without the “buy now” desperation. Find out how to talk about what you offer, who it’s for, and when it’s a match — so you can attract without chasing.

Social Media Tips

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic

René Victoria Lofland

Published on: 03/11/2025

New to social media for your business? This beginner-friendly guide walks you through how to start with Instagram, connect it to Facebook, and create your first Reels and posts — even if you’ve never hit “record” before. You know there's always a wisdom nugget, even if you're not strictly a beginner!

Social Media Tips

Positive vs. Negative Hooks — Stirring the Right Emotions in Your Marketing

René Victoria Lofland

Published on: 27/10/2025

Not all hooks are created equal. In this week’s blog, we break down the difference between positive and negative hooks — with side-by-side examples and guidance on when to use each. Whether you want to inspire your audience or give them a much-needed jolt, this post will help you write content that grabs attention and gets results.

Social Media Tips