René Victoria LoflandNot all hooks are created equal. In this week’s blog, we break down the difference between positive and negative hooks — with side-by-side examples and guidance on when to use each. Whether you want to inspire your audience or give them a much-needed jolt, this post will help you write content that grabs attention and gets results.
René Victoria LoflandThis is the second post in our Brew Your Brand series. In this article, we’re talking about how to express your brand with clarity, consistency, and confidence — in your words, visuals, and content strategy. Craft a brand voice that connects, content that converts, and a presence that actually feels like you.
René Victoria LoflandYour brand isn’t just your logo — it’s your message, your audience, and the promise you deliver. In this week’s blog, Part 1 of 2 of “Brew Your Brand," we’ll dive into how to define what you do, who you serve, and how to communicate it with confidence (and fully caffeinated!).
René Victoria LoflandYour social media doesn’t need more stress — it needs more strategy (and maybe a little caffeine). In this week’s blog, we’re talking about why learning social media marketing is essential for every small business owner. Also featured: details on the Caffeinate Your Socials course beginning this week. It helps you align your digital and real-world presence, build confidence, and create content that connects and converts.
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