"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Fresh Grounds: What I'm Brewing for the New Year

René Victoria Lofland

Published on: 29/12/2025

This isn’t your typical “new year, new goals” post. It’s a behind-the-scenes look at how I’m shifting my business into a deeper kind of purpose — focusing on completion, clarity, and community. I’m sharing what I’m cutting, what I’m creating, and how I’m building a business that gives me space to live boldly. You’ll walk away inspired (and maybe a little caffeinated) to plan your year in a way that actually fits your life.

Social Media Tips

Plan Late, Market Great: Your Caffeinated Rescue Guide

René Victoria Lofland

Published on: 22/12/2025

Need a marketing plan — like, yesterday? Whether you're prepping for a new year, campaign, or just trying to stop flying blind, this blog gives you the essentials to create a strategic, social-focused marketing plan quickly. Get practical tips, a caffeine-strong breakdown of keywords and SEO, and a printable one-pager to map it all out. Brew it and do it!

Social Media Tips

Before the New Blend — Let’s Savor This One. Your Year in Review.

René Victoria Lofland

Published on: 15/12/2025

Before we rush into 2026, let’s pour one out for everything 2025 brought our way — the wins, the wobbles, the clarity, the caffeine-fueled pivots. In this week’s blog, I’m walking you through how to craft your own “Year in Review” post — not just to recap your year, but to connect with your audience, build trust, and tee up your content for the new year. You’ve done more than you think. Let’s reflect, write it out, and serve it up strong.

Social Media Tips

B-Roll is Your Background Brew: Use Your Day‑to‑Day as Scroll‑Stopping Content

René Victoria Lofland

Published on: 08/12/2025

We’re spilling the beans on a social media hack great for beginners: using B‑Roll to create compelling video content without ever having to film a talking‑head video. If camera anxiety, “what do I say,” or “I don’t know how” have been holding you back — this is for you. Learn how to turn everyday moments into scroll‑stopping content, use overlay text + visuals to tell your story, and build a video content library that feels approachable, real, and authentic. Espresso yourself!

Social Media Tips