Delight- The Flavor That Keeps Them Coming Back
You’ve Educated.
You’ve Entertained.
You’ve Engaged.
You’ve Sold.
And now? It’s time to Delight.
This is the final pour in your five-part content strategy:
Educate – Entertain – Engage – Sell – Delight
It’s what turns one-time buyers into loyal sippers.
It’s what keeps your audience from wandering off to the next shiny biz.
It’s the warm, familiar feeling of walking into your favorite coffee shop—and having them remember your order.
Delight content isn’t just about being friendly—it’s about making your people feel seen, valued, and in the loop.
☕ What Is “Delight” Content?
Delight is what you post after the sale or after someone’s been in your world a while. It’s how you retain customers, reduce churn, and build superfans who sing your praises without being asked.
These posts say:
“I care about your experience here.”
“I’m still here, still helpful, and still your go-to.”
“You made the right decision sticking with me.”
☕ What Delight Posts Can Look Like:
Pro tips or hacks just for existing customers
Behind-the-scenes updates (“Look what we’re working on for YOU!”)
Customer spotlights or shoutouts
New feature sneak peeks or early access
Encouragement, inspiration, or milestone celebrations
Invitations to deepen the relationship (referrals, memberships, loyalty perks)
The goal: Keep them feeling like VIPs in your little corner of the internet.
1. Pro Tips Just for Clients or Repeat Customers
These are juicy “you’d only know this if you’ve been here a while” tips.
📍 Example: “If you’re already using our planner, here’s a layout trick that’ll double your productivity.”
2. Behind-the-Scenes Sneak Peeks
Pull back the curtain and show what’s brewing. Clients feel included when you show them what’s next.
📍 Example: “Here’s a sneak peek of our next product drop—what color would you choose?”
3. Customer Spotlights & Shoutouts
Celebrate your people. Highlight their success or their support. It’s community-building magic.
📍 Example: “Shouting out [Client Name], who crushed her content goals this month!”
4. First Dibs or Early Access Posts
Give your regulars the red carpet: VIP access, exclusive perks, or beta invites.
📍 Example: “You’re seeing this before it goes live. Early bird pricing ends Friday!”
5. Encouragement & Inspiration
Let them know you see them and appreciate their effort—even when they’re in the messy middle.
📍 Example: “If you’re still figuring it out, you’re not behind. You’re building. Keep going.”
6. Milestone Celebrations
Celebrate your own wins with them—because they helped you get there.
📍 Example: “We hit 500 orders! Thank you for making this dream a daily reality.”
7. Invite Feedback
People feel valued when you ask for their opinion—and even more when you act on it.
📍 Example: “I’m cooking up the next workshop. What would help you most right now?”
8. Loyalty Perks or Referral Love
Small gifts, referral bonuses, or access to exclusive content go a long way.
📍 Example: “Tag a friend who needs this and you’ll both get a surprise in your inbox.”
9. Educational Bonuses for Past Buyers
Surprise them with extra value—something to support them after their purchase.
📍 Example: “If you joined last month’s training, I made you a cheat sheet! Grab it here.”
10. Nostalgic Flashbacks
Celebrate how far you’ve all come—build in emotional connection.
📍 Example: “This was our first-ever Instagram post. OGs, remember this?”
11. Re-introduce Yourself with a Twist
For long-time followers, add fresh insight or a new “why.”
📍 Example: “I’ve grown a lot since you first followed me—here’s what’s new.”
12. “Just Because” Surprises
A no-strings gift, message, or funny post just to make their day.
📍 Example: “Here’s a Canva template you didn’t know you needed—but it’s yours.”
☕ Why It Works
Repeat business is easier (and cheaper) than always chasing new customers. Delight posts remind your audience that you're here to serve, not just sell.
It builds brand loyalty, trust, and community.
And when done well? It’s the espresso shot that keeps your business brewing strong long after the first sip.
Delight posts should feel warm, generous, and a little unexpected—like a free biscotti with your latte.
☕ Hooks to Help Your Audience Come Back for More
Use these delight-driven openers to spark love, loyalty, and next steps:
“Here’s a little bonus just for being here…”
“If you’ve worked with me before, you’ll love this.”
“I see you, OG followers—this one’s for you.”
“Want to be the first to know what’s brewing next?”
“Let me spill a behind-the-scenes secret for my favorite people.”
“This pro tip is just for my regulars…”
“A little love note to the people who keep showing up.”
“What would you love to see next from me?”
“You’ve been here a while—let’s take things to the next level.”
“Calling all VIPs: you’ve earned this.”
“Here’s how I say THANK YOU for sticking around.”
“New here? You’re gonna want to stay for this…”
“Shoutout to my community—you’ve made this possible.”
“Here’s what I’m cooking up for YOU next…”
“Repeat clients = my love language. Here’s why.”
“Real talk: I wouldn’t be here without you.”
“Let’s celebrate [milestone/win] together.”
“Want to help shape what comes next? Vote below.”
“It’s been a minute—here’s what’s new (and just for you).”
“Because you’ve supported me, I’m gifting you this.”
