"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Delight- The Flavor That Keeps Them Coming Back

René Victoria Lofland

Published on: 30/06/2025

You’ve posted, pitched, and connected—but what happens after the sale? That’s where the final cup in your five-part content strategy comes in: Delight. In this post, we’re diving into how to keep your audience and customers feeling valued, seen, and eager for more. From surprise perks to simple shoutouts, Delight posts are the secret to building brand loyalty that lasts longer than your morning latte. If you want clients who stick around and followers who turn into superfans, this is the post for you.

Social Media Tips

Stop Hinting; Start Selling!

René Victoria Lofland

Published on: 23/06/2025

Ready to stop dancing around your offers and start getting paid? This week, we’re talking about the Sell bucket—where strategy meets confidence. Selling on social doesn’t have to feel gross, pushy, or mysterious. In fact, it should be the clearest, most direct thing you post. Inside this blog, you’ll learn how to write posts that convert, why price transparency matters, and how to ditch the “DM me for details” nonsense once and for all. Your business isn’t a secret—so stop marketing like it is.

Social Media Tips

Let’s Stir the Pot: This Post Type Gets People Talking!

René Victoria Lofland

Published on: 16/06/2025

If your content’s getting more crickets than comments, it’s time to stir in the third shot of your content strategy—Engage. This blog post is your go-to guide for creating posts that spark real conversations (not just “nice post” bots). We’re serving up simple, scroll-stopping prompts and engagement ideas anyone can use—no complex funnels, no awkward asks. Just real talk, human connection, and easy ways to get your audience talking back. Because posting without engagement? That’s just digital small talk—and we’re here for deeper brews.

Social Media Tips

This Content Coffee Pot’s Got More Buzz Than a Triple Espresso: Time to Entertain

René Victoria Lofland

Published on: 09/06/2025

If your content’s been feeling a little flat—like a half-cup of room-temp drip—this post is your refill. We're diving into the Entertain content bucket, the secret sauce (or should we say creamer?) that adds personality and punch to your social media. From trending Reels to laugh-out-loud captions, you'll learn how to wake up your feed and keep your audience coming back for another sip. Grab your favorite mug—this one’s brewed to boost your engagement and make your brand memorable.

Social Media Tips