Stop Talking; Start Showing!
As you plan for 2025, it’s essential to consider both your needs and wants as a business owner and, just as importantly, the needs and desires of your clients.
Social media trends are evolving, and this year, the focus is crystal clear: it’s all about showing, not just telling. The 2025 trend is to let your audience see you doing the thing—the work, the process, the magic that makes your business unique. And if you’re not showing up on video yet, this is your sign to start. Video content is no longer optional; it’s the most engaging way to connect with your audience.
With this in mind, here’s a list of actionable advice for business owners to consider when crafting their social media strategy for their own clients. These are foundational yet impactful practices to ensure you’re leveraging social media to its fullest potential while staying authentic to your brand. But we won’t talk about all of it just yet.
Prioritize Showing the Work
Be Present on Video
Focus on Value-Driven Content
Showcase Client Wins
Engage More Authentically
Lean Into Trends Thoughtfully
Plan for Consistency
Be Transparent and Relatable
Leverage Community and Collaboration
Stay Data-Driven
Let’s focus on 1) Prioritize Showing the Work.
I struggle to include how I’m going about my day. I would love to show a GRWM (Get Ready With Me), but what I’m actually choosing to wear today is as much a surprise to me as it would be to you, even though I had picked something out the night before.
And doing my makeup while talking is daunting, since I freehand these eyebrows, and the level of concentration and fixing that takes may overwhelm you. It will me.
But I could. I could at least try. Maybe you would laugh as much as I do at how I add a little more sparkle, and a little more, and some contour, and so on, as I do my eyes.
And I could tell you where I’m going when I’m in my car on the way to meet a potential client or for a 1:1- or something simple, like going to Costco. (We know that’s not simple, even with a list!)
Perhaps the most compelling thing I could do is show you how I do client work. I really enjoy creating graphics, editing videos, and writing posts on behalf of my clients. And I get excited talking about it and want to show everyone! I think you’d like to see that stuff and learn from it. But I won't know until I strt, amirite?
I asked Chad (my ChatGPT) how I could be effective prioritizing showing the work on a daily, weekly, and monthly basis. I kinda love what he had to say:
Daily Strategy
Post 3-5 Stories Per Day
Morning: Share a behind-the-scenes moment to kick off your day.
Example: A video of your workspace setup or a quick boomerang of your coffee cup with text like, Let’s dive into today’s client strategies ☕.
Midday: Share snippets of your work process.
Example: A screen recording of you creating a Canva graphic or scheduling posts for a client, with captions like, Here’s how I make scheduling seamless for clients.
Afternoon/Evening: Engage your audience with interactive elements.
Example: Use a poll or Q&A sticker asking, What’s your biggest challenge with social media? or Which of these hooks grabs your attention most?
Show the Human Side
Post a casual or fun moment, like taking a walk, brainstorming, or a funny meme about social media life.
This keeps your stories relatable and builds a connection with your audience.
Weekly Strategy
Dedicate One Day to a Mini-Training
Share tips or insights in a series of 3-5 stories.
Example: How to create a scroll-stopping reel in under 10 minutes, broken into actionable steps.
Client Spotlights
Highlight the results or progress of a client you’ve worked with.
Example: Here’s how we grew [client name]’s engagement by 25% in 3 months, paired with screenshots, testimonials, or video clips.
Engagement Stories
Use interactive stickers like polls, quizzes, or sliders.
Example: Which hook grabs your attention most? A) Problem-Solving, B) Curiosity, or C) Controversial?
Process Showcase
Share a specific aspect of your workflow, like brainstorming content or analyzing social media metrics.
Use a mix of videos, screen recordings, and text overlays to guide viewers through your process.
Share Success Metrics
Post results-driven content, such as This week’s standout client growth: +50% reach! to demonstrate your expertise.
Monthly Strategy
Full Project Walkthrough
Dedicate a day to showing how you took a client from start to finish in a project.
Example: Before-and-after stories detailing how you revamped their social media strategy or improved their content consistency.
Trends and Updates
Share insights into the latest social media trends and how you’re implementing them.
Example: Instagram just launched [new feature]! Here’s how I’m using it for clients.
Behind-the-Scenes Deep Dive
Showcase the tools and systems you use to stay organized and productive.
Example: A series showing how you use CapCut, Canva, or scheduling platforms.
Collaborations and Partnerships
Highlight any collaborations with clients or other professionals.
Example: Working with [client name] on a holiday campaign—watch how we bring this vision to life!
Reflect and Plan
Share your wins and lessons from the past month.
Example: This month, I helped [client name] reach 10K followers. Here’s what worked! Pair this with actionable takeaways for your audience.
Key Content Elements for Stories
Visuals: Use a mix of videos, photos, and animated text overlays. Keep visuals dynamic and branded.
Interactive Features: Leverage Instagram’s stickers—polls, quizzes, Q&A, sliders—to engage your audience actively.
Authenticity: Be yourself! Show both polished and unpolished moments. People want to see the real you.
Call-to-Actions (CTAs): Always end stories with a CTA, like DM me to learn more or Swipe up to book a chat.
So, yes, I will have to use Stories more (always lead with Instagram) and up my video game. I’ll need to use polls and interactive cutesy things on my stories. And I’ll have to get a little more personal about what my life as a social media marketer and person in this world is like.
Just be ready to see me grumpy cradling my coffee. ☕
Try these hooks as you tap authentically into your story of how you do what you do:
☕ 1) HERE’S WHAT REALLY HAPPENS WHEN I [DO YOUR PROCESS/SERVICE]—IT’S NOT WHAT YOU’D EXPECT!
☕2) POV: YOU’RE WATCHING [YOUR BUSINESS NAME] TURN CHAOS INTO RESULTS
☕3) EVER WONDER HOW [PROBLEM] GETS SOLVED? LET ME SHOW YOU STEP-BY-STEP!
☕4) THIS IS WHAT IT LOOKS LIKE TO [SPECIFIC TASK/SERVICE]—THE GOOD, THE BAD, AND THE MESSY!
☕5) BEHIND EVERY [FINISHED PRODUCT/SERVICE] IS A PROCESS YOU’VE NEVER SEEN—UNTIL NOW!
☕6) THEY SAID IT COULDN’T BE DONE—HERE’S HOW I MADE IT HAPPEN ANYWAY!
I know this is a LOT for business owners new to social media for their biz, so let’s talk about how you can ease into it in 2025. resolutesocial.com/connect
