René Victoria LoflandNot all hooks are created equal. In this week’s blog, we break down the difference between positive and negative hooks — with side-by-side examples and guidance on when to use each. Whether you want to inspire your audience or give them a much-needed jolt, this post will help you write content that grabs attention and gets results.
René Victoria LoflandThis is the second post in our Brew Your Brand series. In this article, we’re talking about how to express your brand with clarity, consistency, and confidence — in your words, visuals, and content strategy. Craft a brand voice that connects, content that converts, and a presence that actually feels like you.
René Victoria LoflandYour brand isn’t just your logo — it’s your message, your audience, and the promise you deliver. In this week’s blog, Part 1 of 2 of “Brew Your Brand," we’ll dive into how to define what you do, who you serve, and how to communicate it with confidence (and fully caffeinated!).
René Victoria LoflandHoliday promotions aren’t just about the big launch—they’re about the build-up and the follow-through. In this week’s blog, we break down the pre-launch grind (building waiting lists, offering early access, and collecting reviews) and the during-launch pour (keeping your social media hot with urgency, proof, and connection). Learn how to keep your audience sipping until the very last drop.
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