Positive vs. Negative Hooks — Stirring the Right Emotions in Your Marketing

René Victoria Lofland

Published on: 27/10/2025

Not all hooks are created equal. In this week’s blog, we break down the difference between positive and negative hooks — with side-by-side examples and guidance on when to use each. Whether you want to inspire your audience or give them a much-needed jolt, this post will help you write content that grabs attention and gets results.