"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic 

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic 

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic René Victoria Lofland
Published on: 03/11/2025

New to social media for your business? This beginner-friendly guide walks you through how to start with Instagram, connect it to Facebook, and create your first Reels and posts — even if you’ve never hit “record” before. You know there's always a wisdom nugget, even if you're not strictly a beginner!

Social Media Tips
Pour with Purpose: Bulding a Brand Voice that Connects

Pour with Purpose: Bulding a Brand Voice that Connects

Pour with Purpose: Bulding a Brand Voice that ConnectsRené Victoria Lofland
Published on: 20/10/2025

This is the second post in our Brew Your Brand series. In this article, we’re talking about how to express your brand with clarity, consistency, and confidence — in your words, visuals, and content strategy. Craft a brand voice that connects, content that converts, and a presence that actually feels like you.

Social Media Tips
Brewing Up HalloThanksmas: Prepping Your Holiday Promotions

Brewing Up HalloThanksmas: Prepping Your Holiday Promotions

Brewing Up HalloThanksmas: Prepping Your Holiday PromotionsRené Victoria Lofland
Published on: 22/09/2025

The holidays aren’t just a season—they’re a strategy. In this week’s blog, we’re talking about HalloThanksmas marketing, the art of warming up your audience, teasing your promotions, and pouring the perfect campaign before the holiday rush begins. If you want your business to stay top-of-mind (and top-of-cup), this guide is for you.

Social Media Tips
The Content Coffee Bar: 12 Roasts, 52 Cups -- “Sip by Sip: How to Plan a Year of Social Media Content

The Content Coffee Bar: 12 Roasts, 52 Cups -- “Sip by Sip: How to Plan a Year of Social Media Content

The Content Coffee Bar: 12 Roasts, 52 Cups -- “Sip by Sip: How to Plan a Year of Social Media ContentRené Victoria Lofland
Published on: 15/09/2025

Brew your content with ease! This week’s blog takes you through creating a yearly content plan—12 topics, 52 subtopics, and endless creative options. See how to break your ideas down into bite-sized posts, all while keeping it fresh with coffee-themed hooks, b-roll, and graphics. Perfect for business owners ready to ditch the stress of “what do I post?” and keep content flowing all year long.

Social Media Tips

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