"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

From Borrowed Grounds to Owned Space: Why Community > Facebook Group

René Victoria Lofland

Published on: 05/01/2026

Why I’m Moving Live Videos Into the Community! Facebook groups are great for discovery — but terrible for consistency, visibility, and long‑term learning. Join me as I explain why I’m moving all live videos and events into a dedicated Community space where content stays visible, engagement stays high, and your experience stays focused. If you’re ready to build something that actually lasts, this is the post for you.

Social Media Tips

Before the New Blend — Let’s Savor This One. Your Year in Review.

René Victoria Lofland

Published on: 15/12/2025

Before we rush into 2026, let’s pour one out for everything 2025 brought our way — the wins, the wobbles, the clarity, the caffeine-fueled pivots. In this week’s blog, I’m walking you through how to craft your own “Year in Review” post — not just to recap your year, but to connect with your audience, build trust, and tee up your content for the new year. You’ve done more than you think. Let’s reflect, write it out, and serve it up strong.

Social Media Tips

Your First Sip of Social Media— Profiles, Posts, and Platforms Without the Panic

René Victoria Lofland

Published on: 03/11/2025

New to social media for your business? This beginner-friendly guide walks you through how to start with Instagram, connect it to Facebook, and create your first Reels and posts — even if you’ve never hit “record” before. You know there's always a wisdom nugget, even if you're not strictly a beginner!

Social Media Tips

Pour with Purpose: Bulding a Brand Voice that Connects

René Victoria Lofland

Published on: 20/10/2025

This is the second post in our Brew Your Brand series. In this article, we’re talking about how to express your brand with clarity, consistency, and confidence — in your words, visuals, and content strategy. Craft a brand voice that connects, content that converts, and a presence that actually feels like you.

Social Media Tips