Connection over Perfection

Let’s get real—authentic engagement is the secret sauce to building strong, lasting relationships with your audience. It’s not about generic replies, emojis, or canned responses. True connection comes from showing up as yourself, listening, and having meaningful conversations.

What Does Authentic Engagement Look Like?

Think of authentic engagement like having a coffee chat with your audience. It’s about being present, being curious, and being genuine. Instead of treating comments or DMs as tasks to check off, see them as opportunities to connect.

Here’s what it means to engage authentically:

• Ask real questions: Go beyond “How’s your day?” and dive into things that matter to your audience. And only ask things you would want someone to ask you. Steer clear of superficial and uninteresting questions.

• Respond with intention: When someone comments or shares something personal, acknowledge it in a meaningful way. YOu ABSOLUTELY have to resons to comments on your posts/comments without delay.

• Be human: Show your personality, your quirks, and even your imperfect moments. For realz. A nerd spiral is super interesting.

When you engage authentically, you’re not just boosting your algorithm—you’re building trust and relationships.

How to Start Engaging Authentically

1️⃣ Treat Every Interaction Like a Conversation

Instead of seeing a comment as a transaction, treat it like you’re sitting across from that person. Ask yourself: What would I say if we were chatting over coffee? Your replies should feel warm, personal, and thoughtful. And if you're a little cussy, be that.

2️⃣ Show You’re Listening

When someone shares a story or asks a question, respond in a way that shows you’ve heard them. For example, instead of just saying, “Thanks for sharing!” try, “Wow, that’s such a great point—have you tried [specific suggestion]?”

3️⃣ Be Consistent

Authentic engagement isn’t a one-time thing—it’s a habit. Whether you’re responding to comments, answering DMs, or hopping onto Stories, make it part of your daily or weekly routine. Showing up consistently builds trust over time.

Pick a consistent time of day to go through the comments on your posts so you can comment back.

4️⃣ Invite Conversations

Not every post needs to be a mic drop. Ask your audience questions, encourage them to share their stories, and let them know you value their input. Posts that spark conversations lead to authentic engagement.

Keep that kind of request relevant to your biz or learning more about you. If you sell clothing, don't ask "What country would you visit and why?" Instead, show 4 outfits and ask which one they'll wear to dinner when they travel to Venice.

5️⃣ Celebrate Your Community

Highlight your followers, share their wins, or thank them publicly for being part of your journey. Showing appreciation reminds your audience that you see them as more than just numbers.

Always cheer for your clients and their successes! This is NOT the time to covet what they've achieved. If you find yourself doing that, there's an issue you need to address sooner than later.

The Perks of Authentic Engagement

• It Builds Trust: People are more likely to trust you when they feel seen and valued.

• It Boosts Loyalty: Engaged audiences stick around longer and support you more.

• It Sets You Apart: Authenticity cuts through the noise and helps you stand out in a crowded feed.

• It Strengthens Your Brand: The more your audience connects with you, the stronger your community grows. And they're not just buying services/products from you; they're choosing you over someone else becuse it's YOU - because they have gotten to know you.

Final Sip: Keep It Real

Your audience doesn’t want perfection—they want connection. The best way to engage authentically is to show up as yourself and treat every interaction like an opportunity to build a relationship.

So, as you sip your coffee this morning, think about how you can show up more authentically in your engagement this week. Start by being curious, intentional, and yourself—your audience will thank you for it.

Try these hooks this week to stay real as you talk to your audience:

• I wasn’t going to share this, but here’s what’s been on my mind lately…

• What’s one thing you’re struggling with right now? Let’s talk about it.

• Have you ever felt like [specific relatable situation]? Here’s how I dealt with it…

• I get asked this all the time, so let me break it down for you…

• Here’s a question I’ve been thinking about—what do you think?

• I’ve been where you are. Here’s what helped me move forward…

• Let’s settle this: [fun debate or relatable question]. What’s your take?

• Do you know what [specific fact/situation] taught me? It’s this…

• Here’s something I wish I had known earlier…

• I want to hear from you: What’s your take on [specific topic]?

• Ever feel like [common struggle]? You’re not alone. Here’s what I’ve learned…

• I’ve got a quick tip for you that completely changed how I [specific result].

• What’s one thing that’s been working for you lately? Let’s swap ideas!

• If you’ve ever wondered how to [achieve a specific outcome], this is for you.

• I just had an aha moment, and I have to share it with you…