"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Strong Brew, Stronger Brand: Why You Are the Reason People Say Yes

René Victoria Lofland

Published on: 14/04/2025

Your personality is your biggest industry advantage—and it’s time to start using it. This blog breaks down why showing up as your full, real self is the key to creating content that connects, converts, and keeps your audience coming back for more. If you’ve been trying to ‘professionalize’ your personality out of your posts, it’s time to stop. Your people want you. Let’s give them the real thing.

Social Media Tips

Brew Your Story: How Momentum & Authenticity Keep Your Audience Engaged

René Victoria Lofland

Published on: 10/03/2025

This week, we're talking about the power of momentum on social media. The more you show up—whether through videos, reels, or stories—the easier it gets and the stronger your connection with your audience becomes. Learn how sharing your everyday moments, even the ones you think are too ordinary, can build confidence and create authentic engagement. Keep showing up, and watch your momentum brew success!

Social Media Tips

Brew Real Connections: Pour Transparency & Relatability into Your Content

René Victoria Lofland

Published on: 17/02/2025

Being transparent and relatable on social media isn’t about showing up perfectly—it’s about showing up real. When you share behind-the-scenes moments, lessons learned, and even the struggles, you create deeper connections with your audience.

Social Media Tips

Brew Boldly: Why Authenticity Always Wins on Social Media

René Victoria Lofland

Published on: 27/01/2025

Engaging authentically on social media is about creating real connections with your audience through meaningful conversations and genuine interactions. Authenticity matters - it builds trust and loyalty. Here are some actionable tips to show up consistently, listen intentionally, and connect in a way that resonates deeply with your audience.

Social Media Tips