Coffee Is For Closers - So Start Selling Like You Mean It!
If your audience doesn’t know how to hire you, they’re not going to magically figure it out.
We love a good value-packed video.
We love a tip. A story. A vibe. A motivational pep talk.
But let’s keep it real—if you never tell your audience how to work with you, they won’t.
That’s why at least 2 out of every 10 videos you create should be focused on conversion:
👉 Telling people what you offer
👉 Walking them through your process
👉 Showing them how to book
👉 Explaining who it’s for and what it helps solve (the pain point(s))
☕ You’re Not Being Pushy—You’re Being Clear
Selling doesn’t have to feel sleazy.
It doesn’t have to feel like you're suddenly launching into an infomercial.
It just needs to feel like an invitation.
Your audience is made up of people who want to know how you can help them. If you’re showing up and providing value, they’re probably already halfway in. Now give them a way to say yes.
☕ What to Include in a Conversion-Focused Video
Here’s a simple format to follow:
Start with a clear hook that names the offer or pain point.
Explain what your product/service is, what it helps with, and who it’s for.
Describe the process in plain, human language.
Tell them how to take the next step.
Bonus: add in a little urgency or a limited number of spots for an extra nudge (without pressure).
☕ Examples of What These Videos Could Cover (sample hooks):
“Here’s how you can work with me this month.”
“What happens when you book [service] with me.”
“This is what’s included when you hire me.”
“Who this service is for—and how to tell if it’s right for you.”
“Behind the scenes: what it actually looks like to work with me.”
This isn’t about being salesy. It’s about being accessible.
You’re already showing up. Now make it easy for someone to say, “Let’s do this.”
☕ Skip the “Link in Bio”—Streamline Sales with ManyChat
If you’re still relying on “link in bio” or manually replying to DMs with your links… it’s time to upgrade that workflow. Because ew.
Enter: ManyChat. This is my favorite tool for this purpose.
ManyChat lets you automate the entire process of delivering your links—whether it’s to a product, service, booking page, freebie, or newsletter—right inside Instagram DMs, Facebook Messenger, or even SMS. But the free version is just Meta, so focuse there.
Here’s the magic:
You create a simple automation that’s triggered when someone types a specific word (like “schedule” or “freebie”) on the post or into your DMs. Instead of you scrambling to copy-paste the link or missing messages altogether, ManyChat responds instantly with exactly what they asked for.
💬 They type a word.
⚡ You (the automation) send the right link.
📲 They take action immediately.
No delays. No broken links. No “hey sorry I missed your message!”
And the best part? It’s low-cost, simple to set up, and works even while you’re sleeping. Whether you’re a solo biz owner or growing team, ManyChat helps you look pro, stay responsive, and actually drive conversions without burning out.
Stop chasing messages. Start sending what your people need—on autopilot. ☕💬🚀
ManyChat offers three main pricing tiers to cater to different business needs:
Free Plan:
☕ Final Sip: You Don’t Have to Sell in Every Post—But You DO Have to Sell
You’ve built trust. You’ve shared value. You’ve entertained, educated, and connected.
Now it’s time to invite people to take action.
If you're nervous to start, aim for 2 out of every 10 posts or videos to clearly share how someone can work with you. That ratio keeps your content balanced—still warm and relatable, but also working for your business.
Use a tool like ManyChat to streamline and automate your response process to lead people right to your offer.
Because posting just for the vibes won’t pay the bills.
So pour yourself a strong one and start letting people know:
“Here’s how I can help you—and how to get started.” ☕🔥
☕Conversion Hooks You Can Customize
Here’s how you can work with [Your Biz Name] this month…
If you’ve been thinking about [service/product], now’s the time to book.
What I offer and how to get started (it’s simpler than you think).
Here’s exactly what it looks like to work with me at [Your Biz Name].
I have space for [#] clients this month—here’s how to claim one.
This is your sign to finally [desired result]—here’s how I help.
Want [result]? Here’s how I walk my clients there step-by-step.
Curious about my process? Let me show you how I make [pain point] easier.
You don’t have to keep struggling with [problem]—this is how I can help.
Here’s what working together looks like from start to finish.
Need support with [problem]? Here’s what I offer at [biz name].
Not sure if [service] is right for you? Here’s how to tell (and how to book).
Want to know what I actually do? Here’s what I offer and how to get it.
Let’s break down how we work together so you know exactly what to expect.
Here’s what’s included when you hire me for [service/product]—and how to get started.
