"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Coffee Is For Closers - So Start Selling Like You Mean It!

Coffee Is For Closers - So Start Selling Like You Mean It!

Coffee Is For Closers - So Start Selling Like You Mean It!René Victoria Lofland
Published on: 05/05/2025

Are your videos doing everything except selling? This blog breaks down the right combo of posts so you don't forget to also focus on conversion—and how to do it without feeling salesy. Plus, discover tools to can automate your links and turn interest into action instantly

Social Media Tips
One Hour. One Zoom. A Week of Videos - Done!

One Hour. One Zoom. A Week of Videos - Done!

One Hour. One Zoom. A Week of Videos - Done!René Victoria Lofland
Published on: 21/04/2025

You don’t need more video tips—you need accountability, direction, and someone to say, “Hey, record this now.” That’s Video Hustle Hour. Every Thursday night at 9PM ET, for just $15/month, you join me and other motivated biz owners who are ready to get it done—on camera, together. You show up to Zoom, I give you the prompt, you record the thing (yes, in real time), you get instant feedback, and you polish it before the hour’s even over. By the time your coffee’s cold, you’ve got a week’s worth of content ready to go.

Social Media Tips
You are NOT the Flavor; Your Message is!

You are NOT the Flavor; Your Message is!

You are NOT the Flavor; Your Message is!René Victoria Lofland
Published on: 31/03/2025

If fear is keeping you from creating content, it’s time for a mindset shift. This blog uncovers why your fear of judgment is louder than your desire to serve—and how to flip that script fast. Learn how to focus on helping others, not impressing them, and start showing up with confidence, clarity, and purpose.

Social Media Tips
Espresso Yourself: How to Show Up on Camera Without the Jitters

Espresso Yourself: How to Show Up on Camera Without the Jitters

Espresso Yourself: How to Show Up on Camera Without the JittersRené Victoria Lofland
Published on: 24/03/2025

Ready to show your face on camera but feeling all kinds of awkward about it? In this post, we’re breaking down exactly how to make your first video feel natural (and not cringey), using your elevator pitch and a simple 3-part formula. No scripts, no pressure—just real talk, relatable energy, and your face in the frame where it belongs. Let’s ditch the jitters and get you camera-ready!

Social Media Tips

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