From FAQ to OMG: 10 FAQs to Brew Connection
If you’re stuck staring at the record button wondering what to say… you’re sitting on a goldmine of content you already know.
You don’t need a script.
You don’t need a marketing degree.
You definitely don’t need another week of ghosting your audience because “you don’t know what to post.”
☕ You just need to answer the questions people are already asking you.
FAQs aren’t just filler—they’re trust-builders, connection-makers, and authority-sharpeners.
And bonus? They make incredibly easy social media videos.
Here’s your caffeinated list of 10 FAQ ideas to record, post, and start building that “Oh hey, I know you!” connection with your audience.
When you record: Make sure to say your hook, then introduce yourself if you want (concisely: I'm Rene, and I help business people show up like rock stars on social media), then respond to the hook. Aim for 1 minute.
☕ 1. What made you start your business?
Everyone loves a good origin story.
People don’t just want to buy from a brand—they want to buy into a story. Share the “aha” moment, the frustration you were solving, or even the accidental way you stumbled into doing what you do now.
☕ 2. Who do you work with, and how do you help them?
Define your people. Describe the kind of person or business you help, and explain the transformation you deliver. (Hint: This is a great way to attract more ideal clients and gently repel the wrong ones.)
☕ 3. What’s the most common misconception about your industry?
Bust a myth.
If there’s a common misunderstanding about your service, product, or process, shine a light on it. Educating your audience is a major trust builder.
☕ 4. What’s one mistake you see people making before they work with you?
This is a teaching moment. Share a common misstep and how you help your clients avoid it. It positions you as someone who can save them time, money, and headaches.
☕ 5. What’s one thing you wish everyone knew before hiring someone like you?
Set expectations and empower your audience.
This kind of video shows you care about people making smart decisions—whether they hire you or not. Major authority play.
☕ 6. What’s your process like once someone starts working with you?
Pull back the curtain and demystify what happens when someone signs on. People fear the unknown. Kill the fear by making the first step easy and crystal clear.
☕ 7. What’s the biggest result you’ve helped a client achieve?
Tell a short story about a win.
Highlight a transformation—big or small—that showcases the impact you make. (No need to brag—keep it relatable, real, and client-centered.)
☕ 8. What sets you apart from others in your field?
What’s your secret sauce? Maybe it’s your approach. Maybe it’s your energy. Maybe it’s the weird niche you dominate. Own it out loud. Your audience can’t choose you if they don’t know why you’re different.
☕ 9. How do I know if I’m ready to work with you?
Help your audience self-select.
Share the signs that someone’s ready (or not) to work with you. Bonus points if you make it feel empowering, not salesy.
☕ 10. What’s one piece of advice you’d give someone just starting out?
Teach. Inspire. Connect.
Offer encouragement or practical advice based on your own journey. People LOVE learning from someone who’s just a few steps ahead of where they are.
☕ Final Sip: Your FAQs Are Already Content Gold
If you can answer these questions in a Zoom call, a client consult, or a text to a friend, you can answer them on video.
And when you do?
You don’t just create content—you create connection.
The kind that turns casual followers into loyal clients.
So this week, brew your coffee, pick one FAQ, hit record, and post the dang thing.
Your future clients are already waiting. 🎥☕🔥
☕ 10 FAQ Questions for Social Media Videos
What made you start your business?
Who do you work with, and how do you help them?
What’s the most common misconception about your industry?
What’s one mistake you see people making before they work with you?
What’s one thing you wish everyone knew before hiring someone like you?
What’s your process like once someone starts working with you?
What’s the biggest result you’ve helped a client achieve?
What sets you apart from others in your field?
How do I know if I’m ready to work with you?
What’s one piece of advice you’d give someone just starting out?
