From Fear to Fearless: How to Stop Overthinking and Start Posting Videos ☕🎥

Let’s Talk About That Fear of Hitting ‘Post’

I see it all the time—business owners who know they need to show up on video but keep putting it off. And I get it. There’s a long list of fears that pop up the second you think about recording yourself:

❌ “What if I look or sound terrible?”
❌ “What if I mess up?”
❌ “What if no one watches?”
❌ “What if people judge me?”
❌ “What if I don’t know what to say?”

But here’s the truth: The only way to get past those fears is to START.

Every person you see confidently showing up on video? They were awkward at first, too. They hated their voice, overthought their words, and felt weird talking to a camera. But they kept going, and it got easier.

And that’s exactly what’s going to happen for you. Let’s break it down into simple, no-overthinking steps so you can finally hit ‘post’ and build that momentum.

Step 1: Reframe Your Fear – No One Is Judging You Like You Think

We’re our own worst critics. That video you’re overanalyzing? Someone will watch it for 10 seconds, get value, and move on. No one is zooming in, replaying it, and critiquing every second like you are.

And let’s be real—how often do you watch someone’s video and think, “Wow, they sound weird”? Never. You just focus on the message. That’s exactly how people will consume YOUR content.

☕ Mindset shift: Instead of thinking, “What if people judge me?”, think “What if someone actually needs to hear this today?”

Step 2: Start Small – Post a Quick Story Today

You don’t have to launch a full-blown video strategy overnight. Just start with one quick Instagram or Facebook Story today.

🎥 Keep it simple:

• Tell people it's your first video. But only the first time. Use your hooks for all the rest.

• Share one quick tip about your business- something people need your help with all the time or a question you answer a lot. or

• Talk about something you’re working on right now.

Stories disappear in 24 hours, so it’s the least intimidating way to start. No pressure, no perfection—just practice.

☕ Pro Tip: Hold your phone up like you’re FaceTiming a friend. Don’t overthink it. And use your Snap Chat camera if you want the best lighting. Just hold the button as you record.

Step 3: Use a Formula So You Never Freeze on Camera

Worried about not knowing what to say? Use this super simple video formula:

1️⃣ Hook – Grab attention (“Let me tell you something I wish I knew sooner…”)
2️⃣ Story or Value – Share your message (“Here’s what happened and why it matters…”)
3️⃣ Call to Action – Tell them what to do next (“If this helped, comment below!”)

That’s it! Keep it under 60 seconds and hit post. No scripts, no overcomplicating.

Step 4: Expect the First Few to Feel Awkward (and Do It Anyway)

Your first few videos will feel weird. But guess what? They’re also the worst videos you’ll ever make—because you’ll only get better from there.

☕ The trick? Keep going.

• The more you post, the more comfortable you’ll feel.

• The more you talk, the more easily words will come.

• The more you show up, the more your audience will expect (and want) to see you.

Momentum builds confidence. Just keep hitting post.

Final Sip: It’s Time to Show Up

You already know how to talk about your business in real life. Video is just an extension of that. You don’t need perfect lighting, a script, or to have it all figured out—you just need to start.

So here’s your challenge: Post one story today. Just say hi. Share a thought. Show your face. And then? Do it again tomorrow.

Because once you start showing up consistently, that fear won’t stand a chance. ☕

Hooks to try this week as you post your first video!

And when you make your second one, you can tell them. The third? You'll be ready to use regular hooks (like on all my other Monday Morning Coffee posts and Blog posts!

• "Okay, here goes—my first video! Let’s see how this goes!"

• "I used to be terrified of showing up on video, but today I’m taking the first step!"

• "Stepping outside my comfort zone and showing up on video today!"

• "This feels awkward, but I’m doing it anyway—because growth happens outside of our comfort zones!"

• "They say the first video is the hardest… so here’s mine!"

• "You’ve gotta start somewhere, right? Here’s my first video!"

• "I finally did it! My first video is here—be kind!"

• "Trying something new today… let’s see how this video thing goes!"

• "Not gonna lie, I’m nervous to post this, but I’m pushing through!"

• "I’ve been overthinking this for too long—it’s time to hit post!"

• "They say video gets easier the more you do it, so here’s video #1!"

• "Building my confidence on camera one video at a time!"

• "If you’ve been waiting for the perfect time to start showing up on video… let’s do it together!"

• "I’ve been putting this off for too long—no more waiting. Let’s go!"

• "I’m showing up scared, but I’m showing up—that’s what matters!"