Is Your Content Feeling Like Day-Old Coffee? Time For A Fresh Brew! These 5 “Pots" Brew Credibility On Social Media: First, Educate
So, you're wondering what to post? Grab your spicy cinnamon-vanilla latte and come take some notes!
There are 5 main "buckets" or "pots" of coffee to help you organize and focus what you have to say.
Educate (Awareness, FAQs)
Entertain
Engage
Sell (Convert)
Delight (Retain)
This week, we will focus on the EDUCATE pot.
But first, let's make sure you're familiar with the 5 pots before we elaborate.
☕ EDUCATE: Teach Them Something They Didn’t Know They Needed
This is the heart of value-based content. You're not just tossing out random facts—you’re helping your audience become smarter, savvier, and more confident in your niche. Whether it’s a “how-to” reel, a myth-busting carousel, or a simple tip they can implement today, this content says: “Hey, I know my stuff—and I want you to thrive.”
Use this bucket to establish authority, build trust, and answer those “you probably get this a lot” questions before they even ask.
Examples:
“3 Free Tools I Use Every Week in My Biz”
“How to Repurpose One Post into 5 Formats”
“Why Hashtags Still Matter (and How to Use Them)”
☕ ENTERTAIN: Keep It Real, Keep It Fun
Entertaining content is your chance to be a human and show some personality. People follow people—not walking infographics. Humor, trends, relatability, and all those “LOL that’s so me” moments belong here. It’s not about being a stand-up comedian—it’s about being memorable and approachable. #relatable
Examples:
“This or That: Coffee Edition ☕ vs 🍵”
“When Your Reels Only Get 43 Views… and It’s Your Mom 7 Times”
TikTok trends with a biz twist
☕ ENGAGE: Start the Conversation
The algorithm loves comments, saves, DMs. And people love being part of the show. This bucket is all about inviting interaction. Ask questions. Run polls. Stir the pot a little if you have to. You’re building community, not just broadcasting.
Examples:
“What’s your #1 biz pet peeve?”
“Which caption makes you want to click: A or B?”
“Tell me without telling me you’re a small business owner…”
☕ SELL: You’re Not a Charity—Make the Ask
This is where you turn that cozy coffee date into a sales conversation. No sleaze. No spam. Just clarity and confidence. Tell them what you offer, why it matters, and how to get it. If you don’t invite them to buy, don’t be surprised when they don’t. AND, for the love of GOD, SAY THE FRICKIN' PRICE! "And it starts at..." "From $XX..."
Examples:
“Only 3 spots left in my Q3 strategy sessions. Want one?”
“Here’s how I help small businesses show up online like pros.”
“DM me ‘COFFEE’ for a free strategy call. Let’s brew your next move.”
☕ DELIGHT: Keep Customers Coming Back for More
Delight content is how you turn first-time buyers into repeat customers and raving fans. This is the retention phase of your content strategy—nurturing existing clients, helping them get the most out of what they’ve bought, and guiding them to what’s next.
Examples:
“Here’s how to get even better results from your [product/service]”
“Client Spotlight: Look what [Name] accomplished with [your offer]!”
“If you loved [Thing A], you’ll really love [Thing B]”
“A little something extra, just for my current clients”
“Your next step starts here—ready?”
So, now that you understand this overview, let's focus on EDUCATE.
☕ Educate: Be the Mentor They Didn’t Know They Were Following
Let’s be blunt: If all you post is memes and promos, you're just shouting into the void. But when you teach something? That’s when people lean in. Educational content is where your expertise meets your audience’s curiosity—and that is where the real magic (and credibility) happens.
You’re not trying to turn your Instagram into a grad school syllabus, but you are trying to answer the questions swirling around in your ideal client’s head—sometimes before they even know to ask them. You're also positioning yourself as the go-to expert without screaming, “Look at me! I’m the expert!” Because we’re classy like that.
Why Educational Content Works:
It builds trust – People buy from those they trust. And they trust people who help them get small wins for free.
It sets you apart – You’re not just another business posting generic content. You’re delivering value they can use.
It drives traffic – Posts that teach often get saved, shared, and revisited—making the algorithm do a little happy dance on your behalf.
It nurtures the “slow burns” – Not everyone’s ready to buy today, but when they are? You’ll be the first one they think of.
What Counts as “Educate”?
You don’t need a chalkboard and pointer stick—just useful info presented in bite-sized brilliance. Here are examples that fit beautifully into this bucket:
FAQs – Turn your most common DMs or client questions into content.
“Do I really need hashtags in 2025?” Answer it. Demystify it. Own it.
How-To Posts – Show the steps, walk through the process, break it down with clarity.
“How to turn a Canva design into an MP4 video for Instagram”
Tools You Use – Show off the apps, platforms, or tech you rely on.
“3 Free Tools I Use Weekly in My Business (And Why You Should Too)”
Tips & Tricks – Fast, simple, helpful. The kind of stuff people screenshot.
“One simple way to make your Reels pop without using your face”
Myth-Busting – Call out the misconceptions and drop the truth.
“You don’t need to post every day to grow your audience. Here’s what matters more.”
Mini Lessons – Teach a concept. Drop a knowledge bomb. Wrap it up with a CTA or takeaway.
“What the algorithm actually wants from you (spoiler: it’s not perfection)”
Data or Trends – Share what’s changing in your industry and why your audience should care.
“Instagram just expanded carousels to 20 slides—here’s how to use it strategically”
Quick Pro Tips:
Use plain language—no jargon soup.
Always include a takeaway: “What should I do with this info?”
Include a soft CTA when it makes sense: “Want help applying this to your biz? Let’s chat.”
☕ Try these hooks as you educate your audience
🧠 “Did You Know?” Style
“Did you know most people [common mistake] when they [do this thing]?”
“You’re probably using [tool/feature] wrong… here’s how to fix it.”
“Most [industry] pros won’t tell you this, but…”
⚡ Myth-Busting & Hot Takes
“You don’t need [overrated strategy] to succeed in [industry]. Here’s what you really need.”
“I used to believe [popular myth] too… until I learned this.”
“Let’s bust a big ol’ myth in the [industry] world today…”
📚 Quick Tips & Micro-Lessons
“Here’s a quick tip that would’ve saved me HOURS when I started in [your biz].”
“One tiny shift that changed the way I [do your service/craft].”
“Want to [desired result]? Try this one simple strategy.”
🧩 “You Might Be Doing This Wrong…”
“If you’re doing [task] like this, you might be making it harder than it has to be.”
“The biggest mistake I see people making with [tool/process]—and how to avoid it.”
“Most people skip this step when they [do thing]—don’t be most people.”
🎯 CTA-Based or Value-Driven
“Save this post—you’re gonna need it when you [do thing].”
“Bookmark this for when you [encounter common problem].”
“Try this the next time you’re feeling stuck with [industry task].”
🧪 Industry Insights or Behind-the-Scenes Teaching
“Here’s what I wish every [ideal client] knew before they hired someone like me.”
“What [your product/service] actually does for your [pain point or goal].”
“The reason your [industry thing] isn’t working? Probably this.”
