Stop Overthinking and Start Recording: The Key to Connection

Stop Overthinking and Start Recording: The Key to Connection

January 06, 20254 min read

Why does hearing your own voice feel so weird? Let me explain—and fix it.

Let’s talk about one of the most powerful tools in your content arsenal: you. Showing up on video with your face, voice, and authentic energy is one of the fastest ways to connect with your audience. Yet, it’s also one of the most intimidating.

I know, I know—hearing your own voice and seeing yourself on video can feel ugh. Maybe you’ve thought, “Do I really sound like that?” or “Why does my face do that when I talk?” Here’s the truth: the reason you feel that way is because there’s a disconnect.

When you hear your voice in real-time, you’re hearing it from inside your head, through vibrations in your skull. It sounds different—deeper, richer, more “you.” But on video, you’re hearing yourself the way the world hears you. Similarly, the mirror gives you a reversed version of your face, but photos and videos show you how everyone else sees you. It’s not better or worse—it’s just different.

And you know what? Your audience isn’t analyzing your voice or nitpicking your appearance the way you are. They’re focused on your message. They’re paying attention to how you make them feel, what you’re teaching them, and the value you bring to the table.


Everyone already knows what you look like and sound like - and they're ok with it. It's just you.


The Fix? More Reps, Less Overthinking

Here’s the thing about video: the way to get over it is to do it more. Think of it like your morning coffee routine. The first time you tried espresso, it might have been too strong, but over time? You adjusted. You got used to the boldness, and now it fuels your day. Video works the same way.

The more you put yourself on camera, the more comfortable you’ll feel. It’s about building familiarity—not just with how you sound and look, but with the act of showing up. Over time, what once felt awkward will feel natural.

Start small:

  • Record yourself talking about a simple topic, even if it’s just for practice. Try my Monday Morning Coffee Hooks.

  • Post a quick video with a single tip or idea.

  • Use natural light (a window or even your car!) to get that extra boost of confidence with great lighting.

Keep showing up, even when it feels weird, and watch how quickly the discomfort fades.

☕1) When I started my business, I had no idea how much it would change my life. Here’s what keeps me going every day…

☕2) I’m [Your Name], and I help... achieve [specific result]. Here’s why I’m so passionate about it.

☕3) Let’s talk about the moment that made me realize I was on the right path in my business…

☕4) I never expected that starting this business would lead to [unexpected lesson or outcome]

☕5) I know how hard it is to [pain point your audience faces]. That’s why I do what I do—and I’m here to help.

☕6) Let’s skip the small talk—here’s why I’m passionate about what I do.


Why Video Works (And Why Your Audience Loves It)

When you show your face on video, you’re doing something powerful: you’re building a relationship. Your audience gets to see your expressions, hear your tone, and feel your energy. It’s the next best thing to sitting across from them with a cup of coffee in hand.

Here’s why it works:

  1. It Humanizes Your Brand: People buy from people, not logos. Seeing your face reminds your audience that there’s a real human behind the screen.

  2. It Builds Trust Faster: Studies show that people are more likely to trust someone they can see and hear. Video lets your audience feel like they know you.

  3. It’s More Memorable: Your voice, expressions, and energy stick in people’s minds more than text ever could.


When You’re Ready, Add Stories

Once you’ve warmed up to video, it’s time to take it to the next level: Stories. Stories are like the espresso shots of social media—quick, engaging, and perfect for showing up in a low-pressure way.

Why Stories?

  • They’re Casual: Stories are meant to be raw and real, not polished or perfect.

  • They Disappear: Since they vanish after 24 hours, there’s less pressure to make them flawless.

  • They Build Daily Connection: Popping into your audience’s feed with a quick story reminds them that you’re there, consistently.

Start simple:

  • Share a behind-the-scenes moment from your day.

  • Answer a frequently asked question.

  • Tell a quick story about something funny or unexpected that happened.

Remember, Stories don’t need to be long or complicated. The goal is to stay visible and let your audience feel like they’re part of your world.


Final Sip: Show Up, Sip Up, and Speak Up

The next time you hesitate to hit record, remind yourself of this: Your audience isn’t waiting for perfect—they’re waiting for you. Your voice, your face, your story—that’s what builds connection, trust, and loyalty.

So, grab your favorite mug, find some good light, and start recording. The more you do it, the easier it gets—and the stronger your connection with your audience becomes. And when you’re ready? Hit those Stories, because your audience is ready to sip up every bit of your brilliance. ☕🎥✨


René Victoria Lofland is the owner and founder of Resolute Social. Your Social Media - Fully Caffeinated!

René Victoria Lofland

René Victoria Lofland is the owner and founder of Resolute Social. Your Social Media - Fully Caffeinated!

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