"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Positive vs. Negative Hooks — Stirring the Right Emotions in Your Marketing

René Victoria Lofland

Published on: 27/10/2025

Not all hooks are created equal. In this week’s blog, we break down the difference between positive and negative hooks — with side-by-side examples and guidance on when to use each. Whether you want to inspire your audience or give them a much-needed jolt, this post will help you write content that grabs attention and gets results.

Social Media Tips

Stay Steady, Stay Sipping - Shots to Brew Consistency

René Victoria Lofland

Published on: 10/02/2025

Consistency is the steady brew that builds trust, engagement, and momentum in your business. In this blog, we explore why showing up regularly matters, how it strengthens your brand, and practical tips to plan and stay on track without burning out.

Social Media Tips