Why do I sound like a Commercial?

René Victoria Lofland

Published on: 13/04/2026

Most business owners don’t struggle with what to say — they struggle with how they say it. If you’ve ever hit record and suddenly sounded like a commercial, a news anchor, or a completely different person… you’re not alone. You’ve been trained to sound “professional,” and it’s making your content feel stiff, forced, and forgettable. In this post, you’ll learn why that happens, how it’s hurting your ability to connect, and what to do instead so you can sound like yourself, build trust faster, and create content that actually works.