Brew Your Story: How Momentum & Authenticity Keep Your Audience Engaged ☕

Your Everyday Moments Are Someone’s Favorite Brew

You might think your life is too mundane to share on social media. After all, who would care about your daily coffee routine, the behind-the-scenes of your workday, or a quick chat while you’re waiting in the carpool line?

But here’s the truth: You are someone’s favorite escape.

Just like you scroll through stories, reels, and videos to get a peek into someone else’s world, your audience wants that same connection from you. They’re not just looking for entertainment—they’re looking for authenticity, a window into your life, and a momentary escape from theirs.

Why Momentum Matters

The first video you post might feel awkward. The second, slightly less. But by the time you hit your tenth video, it’s like brewing coffee—you don’t even think about it. The secret to building momentum is simple: Just keep showing up.

☕ Every video you post makes the next one easier.
☕ Every story shared creates a stronger connection.
☕ Every time you let your audience in, they lean in closer.

When you post regularly, you create a rhythm. Your audience starts expecting you, looking forward to your content, and engaging more. Momentum builds confidence, and before you know it, being on camera feels as natural as chatting with a friend over coffee.

The Power of Sharing Your “Boring” Moments

What seems ordinary to you might be the exact content that makes someone stop scrolling. Think about the creators you follow—often, it’s not the big, polished productions that draw you in. It’s the candid, raw, and real moments.

☕ Morning coffee routines
☕ Thoughts while walking the dog
☕ Quick chats while cooking dinner
☕ Behind-the-scenes peeks at your workday

These moments create a sense of intimacy. They make your audience feel like they’re hanging out with you, not just watching you. And that’s the kind of connection that builds trust, loyalty, and engagement.

How to Keep the Momentum Going

1. Start Small
   Post a 15-second story today. Then do it again tomorrow. Each step forward builds momentum.

2. Set a Challenge
   Aim to post a reel or story every day for a week. Don’t worry about perfection—focus on showing up.

3. Document, Don’t Create
   You don’t need a script or a big plan. Just film little moments throughout your day and share them.

4. Engage with Your Audience
   Ask questions, respond to comments, and turn your stories into conversations. You can use the Poll or Slider feature in Instagram Stories. Results show up under the Story when you whipe up the Story.

5. Reflect on Your Progress
   Look back at your first videos and see how far you’ve come. After 2 weeks, go back to the first one. Celebrate the progress!

Final Sip: Show Up, Share, Repeat

You don’t need to create viral videos or stage elaborate content. Just show up as you are. Let people see your daily life, share your thoughts, and invite them into your world.

When you post consistently, you’ll find your voice, build confidence, and grow your audience. And the best part? You become the comforting sip of coffee in someone else’s day.

This week, I challenge you to post a story every day. Stories don't require verbiage to go with them. Show up, share, and keep the momentum going. You’ve got this! ☕

Hooks to Help Your Audience Share Engaging Content

1. "I wasn’t going to share this, but I think it might help someone…"

2. "Ever wonder what goes on behind the scenes? Here’s a peek!"

3. "This small change made a big difference for me—let me show you how."

4. "If you’ve been struggling with [specific issue], here’s what worked for me!"

5. "You asked, I’m answering—here’s the scoop on [topic]."

6. "Here’s the story behind [product/service]—and why it matters."

7. "Want to know how I [achieved specific result]? Here’s my step-by-step process!"

8. "The best advice I ever received? It’s this—and it changed everything."

9. "If I could go back to the start, here’s what I’d tell myself…"

10. "I never thought this would work—but here’s what happened when I tried it!"

Engagement-Driven Hooks

11. "Tell me if you agree: [statement or opinion]."

12. "I need your help—what do you think about [topic]?"

13. "Drop a 💡 if you’ve ever felt this way…"

14. "Which one are you? Type 1 for [option A], 2 for [option B]."

15. "Let’s settle this—what’s the best way to [solve a problem or handle a situation]?"

Storytelling & Authenticity Hooks

16. "Here’s a story I’ve never shared before…"

17. "The truth about [industry/topic] that no one talks about…"

18. "I thought I had to be perfect until I realized this…"

19. "Not every day is a win—here’s what I learned from my latest setback."

20. "If you’ve ever felt [specific feeling], this is for you."

These hooks are designed to help your audience share their experiences, ask questions, and create a connection that keeps people coming back for more. ☕

Ideas for Stories so your audience will connect with you.

You can speak more from the heart than with hooks all the time when you use Stories. Lead with Instagram, making sure your Facbook biz page is connected.

BUT DO NOT START YOUR VIDEO WITH "Hey, guys! I'm just popping on here to tell you about..." Start the first Story with a hook to keep yourself from doing that.

1. Showcase Your Authority

• Share your current projects or work-in-progress.

• Tell a story about solving a problem for a client.

• Highlight a win or success story.

2. Behind-the-Scenes Moments

• A typical day in your business.

• Setting up for a project or event.

• Prepping for a client meeting or product launch.

3. Demos & Tutorials

• Demonstrate your product or service.

• Walk through your online course or website.

• Share how to style, use, or apply your product.

4. Testimonials with a Twist

• Tell the story behind a customer’s success.

• Celebrate positive feedback with personality (e.g., “This message made my day!”).

5. Sneak Peeks

• Tease an upcoming product or service launch.

• Share a blurry or zoomed-in preview of new arrivals.

• Give early-access hints or behind-the-scenes looks.

6. Creating FOMO (Fear of Missing Out)

• Highlight limited quantities or deadlines.

• Emphasize past success (e.g., “This sold out last time!”).

• Create urgency around special offers or time-sensitive events.

7. Personal Life & Interests

• Morning routine or daily habits.

• Your favorite coffee, shopping, or hobbies.

• A unique personal quirk that ties into your brand.

8. Day-in-the-Life

• A full day at work or on the job.

• Combining personal and professional elements.

• Candid snapshots of your routines.

9. Problem-Solving Stories

• A client came to you with a challenge—how did you help?

• Highlight a tricky situation and your solution.

• Share how your expertise made someone’s life easier.

10. Social Proof

• Screenshots of glowing reviews or DMs.

• Reactions to testimonials (e.g., “This is why I do what I do."

Looking for more ways to tailor these ideas to you? Let's have a 1:1! ResoluteSocial.com/connect