What’s Obvious to You Is GOLD to Someone Else
You keep skipping the simple stuff because you think it’s obvious—your audience disagrees.
Let’s talk about the content you’re not posting because you assume everyone already knows it.
-The tips you think are “too basic.”
-The advice you almost don’t say out loud because duh, right?
Wrong.
What’s obvious to you—because you do it every day, talk about it constantly, and live in it 24/7—is gold to the person who’s trying to figure it out for the first time.
Think about it like this:
When your barista hits the perfect espresso-to-milk ratio, you’re not like, “Well yeah, that’s obvious.”
You’re like, “HOW do they make it so perfect every time?!”
Same energy. Same magic.
☕ That “simple” thing you’re skipping? It’s someone else’s game-changer.
That term you use casually? Someone in your audience is Googling it.
That step you do on autopilot? It’s the step they keep getting wrong.
That method you’ve refined? Someone wishes they had it last week.
It’s time to stop gatekeeping your brilliance just because it feels basic to you.
☕ Here’s What to Share:
The first 3 steps you take when starting a client project
The things you wish clients did before they booked you
Your go-to tools or shortcuts
Your workflow basics
Definitions of terms in your niche
The “before and after” you don’t even think about anymore
If you’ve ever thought, “Everyone knows this…” —that’s the exact post you need to make.
☕ It's an Escape
You might feel like your life and work are boring, but I assure you they are NOT.
People like to escape out of their own story into yours. Think reality TV- we absolutely have to know what stories and subplots there are! People feel that way about YOU.
Think about your own scrolling behavior- when you see one of the creators you like, you watch with enthusiasm. You like the story.
And YOU are that for someone else. For a lot of someone elses.
☕ Final Sip: Share the Obvious
Your content doesn’t need to be earth-shattering.
It needs to be clear, relatable, and helpful to the person who’s still trying to figure it all out.
So this week, go back to the basics.
Look at what’s second-nature to you, and turn it into something simple, supportive, and visible.
That’s how you show up like the expert you are—without overthinking a thing. ☕💬
☕ Hooks to share your gold with your audience:
I’ve hesitated to share this, because I didn’t understand how valuable it actually was...
Most people don’t know this about [industry/concept]…
Here’s what I wish more people understood about [service/result]…
Before I do anything else, I always start with…
You’ve probably been overcomplicating this—let me simplify it.
This one simple shift makes everything easier in [their work].
If I had to start from scratch, here’s what I’d do first…
This might seem obvious to me, but it’s a game-changer for clients.
Here’s what most people get wrong about [topic]—and how to fix it.
Let me break down what this actually means: [term/method/concept].
This is the part of my process no one talks about—but it’s everything.
Most people don’t realize that ___ is the key to ___.
You’ve probably heard of ___, but here’s how I actually use it in my business.
Before I do anything else for a client, I always ___.
I used to think ___ was common knowledge—until I started getting asked about it constantly.
This one thing I do every day makes ___ so much easier.
Let’s talk about ___. It’s simple, but it changes everything.
The step most people skip? It’s ___—and it’s costing them results.
Here’s the ‘boring’ tip that saves me hours every week: ___.
You don’t need to reinvent the wheel. Just start by ___.
Here’s what I wish more people understood about ___.
