"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

Before the New Blend — Let’s Savor This One. Your Year in Review.

René Victoria Lofland

Published on: 15/12/2025

Before we rush into 2026, let’s pour one out for everything 2025 brought our way — the wins, the wobbles, the clarity, the caffeine-fueled pivots. In this week’s blog, I’m walking you through how to craft your own “Year in Review” post — not just to recap your year, but to connect with your audience, build trust, and tee up your content for the new year. You’ve done more than you think. Let’s reflect, write it out, and serve it up strong.

Social Media Tips

The Espresso Shot that Drowns Imposter Syndrome

René Victoria Lofland

Published on: 24/11/2025

What if imposter syndrome isn’t real — and you’re just playing small to be liked? This week’s blog pours out the truth about confidence, clarity, and why your brand deserves to stand strong (not soft). We’re busting the myth of “being too much” and helping you show up with full-bodied presence, especially on video, in offers, and in your voice. It's time to brew bold.

Social Media Tips

It’s Not Bragging If Clients Keep Refilling

René Victoria Lofland

Published on: 17/11/2025

You’ve put in the hours, learned the lessons, and built something legit — so why does it feel awkward to talk about it? Brag without being braggy so you can confidently show up on video, in your pitch, and across your social media without sounding like a walking ego trip. Learn how to blend credibility, confidence, and clarity into your messaging — especially if you’re a coach, consultant, or creative pro. Because showing up strong is part of the strategy.

Social Media Tips

What if the secret to selling more… is caring less?”

René Victoria Lofland

Published on: 10/11/2025

Thinking about your product or service, but not sure how to talk about it without the hard‑sell? This blog helps business owners craft an offer that feels confident, calm, and authentic — offering value without the “buy now” desperation. Find out how to talk about what you offer, who it’s for, and when it’s a match — so you can attract without chasing.

Social Media Tips