Espresso Yourself Every Day: Using Themes to Simplify Posting
☕ What Are Theme Days (Really)?
Theme days are like your favorite coffee order — consistent, comforting, and something you can count on. Instead of staring at a blank screen wondering what to post, you assign each day of the week a specific flavor (or theme). That way, you never have to guess what kind of content goes where.
Think of it as brewing a rhythm into your content calendar. The consistency keeps your audience engaged and keeps you from burning out.
So far, we've been following the buyer's journey. But that's only been for the work week. What will you post on the weekends? To recap:
🗓️ Example Framework
Monday – Awareness: Introduce your biz, your story, or industry insights. (Your “wake-up shot” for the week.)
Tuesday – Personal Quote / Philosophy / Testimonial: Share a core value, customer love, or your own business wisdom. (Like pouring in a little sweetness.)
Wednesday – FAQ / Education: Answer common questions in an FAQ of Q&A format. (Think “knowledge latte” — smooth, but energizing.)
Thursday – Wisdom Nugget: Drop a tip, stat, or short piece of practical advice from your biz or industry. (An espresso shot of value.)
Friday – CTA or Engagement: Invite action or spark conversation. (That Friday afternoon treat coffee — interactive and fun.)
You can modify your weekly posting from the buyer's journey to a hybrid or completely themed model. I like the idea of making Saturdays and Sundays themed days.
The beauty of theme days is that they take the decision fatigue out of posting. You’re no longer asking, “What do I say?” Instead, you’re simply asking, “How do I fill in today’s theme?”
Whatever you choose, it has to work for you so that you can be consistent. Ultimately, you want your audience to get to know you so they can decide to work with you.
So, let's take a look at theme days and see what we can brew up in your posting schedule.
☕ Why Theme Days Work
☕ Consistency without stress – You know what to post each day.
☕ Balance of content – Education, engagement, promotion, and personality all get covered.
☕ Easier batching – Create all your awareness posts at once, all your FAQs at once, etc.
☕ Audience trust – Followers know what to expect, like their favorite café serving their go-to drink every Monday morning.
☕ Check Out These Weekend Theme Day Ideas
SATURDAYS
● Showcase Saturday: Use this day to share more personal or behind-the-scenes content. It
could involve showcasing your work environment, a day in the life of your team, or
community engagement activities. Present your work, customer stories, or highlight
significant achievements, focusing on showcasing the best of what you do.
● Social Saturday: Encourage your audience to engage with you on other social platforms,
promoting cross-platform engagement.
● Storytelling Saturday: Share stories from your business, customers, or industry,
emphasizing the human element and connecting emotionally with your audience.
● Survey Saturday: Post surveys or polls to gather opinions, preferences, or feedback from
your audience, involving them in decision-making processes.
● Sustainability Saturday: Discuss eco-friendly practices, sustainable initiatives, or how your
business or products are environmentally conscious.
● Self-care Saturday: Share tips, ideas, or products related to self-care, wellness, and
personal development, encouraging your audience to take time for themselves.
● Skillshare Saturday: Provide educational content, workshops, or skill-sharing sessions to
teach something new to your audience.
SUNDAYS
● Self-care Sunday: Encourage your audience to take a break and focus on wellness. Share
content related to work-life balance, stress management tips, or how your services can
contribute to their well-being.
● Spotlight Sunday: Feature a team member, customer, or partner, highlighting their stories,
contributions, or experiences.
● Sunday Funday: Share light-hearted content, humor, or fun activities related to your
business or industry to keep the weekend vibe going.
● Strategy Sunday: Offer planning tips, productivity hacks, or strategic advice to help your
audience prepare for the upcoming week.
● Self-Improvement Sunday: Focus on personal or professional growth content, inspiring
your audience to set goals or learn new skills.
● Sunday Reflection: Encourage reflection on the past week, sharing insights, achievements,
or lessons learned to foster a sense of progress and mindfulness.
● Sunday Reads: Recommend articles, books, or other content relevant to your industry or
interests, providing valuable resources to your audience.
● Sneak Peek Sunday: Offer previews of upcoming products, services, events, or content,
building anticipation and excitement for what's to come.
☕ So, what if you wanted to use theme days on other days of the week?
Here are some fo my favorites. At the end of the blog is a link to my entire list of ideas.
MONDAYS
Meet the Team Monday: Introduce members of your team, share their stories or what they bring to your business, humanizing your brand and building a community feel.
Motivational Monday: Start the week on a positive note with inspirational quotes, success stories, or motivational insights related to your industry. It's a great way to engage your audience and set the tone for the week.
Mission Monday: Share insights into your company's mission, values, or ethical practices, emphasizing why you do what you do.
TUESDAYS
Testimonial Tuesday: Share client testimonials, case studies, success stories, or reviews. Highlighting real-life examples of how your service has benefited others can build trust and credibility and encourage potential clients to consider your offerings.
Thank You Tuesday: Show appreciation for your clients, partners, or community by highlighting their contributions, celebrating their successes, or simply saying thank you.
Transformation Tuesday: Highlight before-and-after stories showcasing the impact of your services or products, emphasizing the change and benefits they bring.
Trivia Tuesday: Engage your audience with industry-related trivia, fun facts, or quizzes to encourage interaction and learning in a fun way.
WEDNESDAYS
Wisdom Wednesday: Share wisdom nuggets, valuable tips, industry insights, or educational content from your experience to educate and inspire your audience and that positions you as a thought leader. This can include how-to guides, FAQs, or expert advice relevant to your services.
Wildcard Wednesday: Introduce a random or unexpected topic, activity, or challenge to surprise and engage your audience with something new each week.
Winning Wednesday: Celebrate small wins or milestones, either within your organization or within your community, to foster a positive and supportive atmosphere.
THURSDAYS
Throwback Thursday: Reflect on past achievements, or showcase the evolution of your business. It's a nostalgic way to engage your audience and demonstrate growth and success over time. Share old photos, stories, or milestones from your business's past to evoke nostalgia and show your growth over time.
Think Big Thursday: Encourage your audience to think outside the box with innovative ideas, creative solutions, or big-picture thinking challenges.
Thrifty Thursday: Share budget-friendly tips, discounts, or promotional offers, specially if your audience values cost-effective solutions.
FRIDAYS
Flashback Friday: Similar to Throwback Thursday, share nostalgic content or celebrate milestones from your business's history.
Follow Friday: Highlight other businesses, influencers, or accounts your audience might find interesting, fostering a sense of community and networking.
Feedback Friday: Encourage your audience to share their thoughts, suggestions, or experiences with your business, promoting engagement and customer insights.
☕ So, how will you organize your week of posting?
Will you use a hybrid model, keeping themes like Testimonial Tuesday, Throwback Thursday, and Fun Fact Friday? Or continue with the buyer's journey but add themed weekends? Or maybe abandon the buyer's journey and just go with these fun theme days?
Whatever you choose, remember that you can batch create. It's a lot like brewing 12 cups of coffee in a big pot rather than one at a time. If you choose Mindset Monday, then you have 4 of them a month. Batch create your graphics or videos, then edit them all, then schedule them all.
☕ Hooks to try on Theme Days
Monday (Motivation, Mission, Marketing Tips):
“Here’s the reminder I needed to hear this Monday—so maybe you do too.”
“Our mission isn’t just words. Here’s how it shows up in what we do.”
Tuesday (Testimonials, Tutorials, Trends):
“A client once told me [insert short quote]—and it still drives what I do today.”
“Here’s a trend I’m watching and how it might matter to you.”
Wednesday (Wisdom Nuggets, Behind-the-Scenes):
“If I could give you one piece of midweek wisdom, it’s this…”
“Ever wondered how [industry process] actually works? Here’s the behind-the-scenes.”
Thursday (Throwback, Thankful, Thought Leadership):
“Throwback to when [story]—here’s why it still matters today.”
“This week, I’m thankful for [person/value/lesson].”
Friday (Feature, FAQ, Fun Fact):
“Here’s a fun fact about what we do that most people don’t know…”
“One of the most common questions I hear is [FAQ]. Here’s the answer.”
Saturday (Showcase, Storytelling, Self-Care, Skillshare):
“This week I want to showcase [project/client win/product/service]—because it deserves the spotlight.”
“Let me tell you a quick story about [lesson, turning point, or client experience] that stuck with me.”
“Here’s how I practice a little self-care so I can show up stronger for you.”
“One skill that makes a huge difference in my work is [skill]. Here’s how it helps you, too.”
Sunday (Spotlight, Funday, Strategy, Reflection):
“Today’s spotlight is on [team member/client/partner]—because they make such an impact.”
“Let’s keep it light: here’s a fun/casual moment from the week that made me smile.”
“Here’s a strategy I’m using this week that might work for you, too.”
“Looking back at the past week, one big lesson I learned was [lesson].”
