Latte ideas, but no posts? How to break the content freeze
Week 2 – Content Paralysis: When Your Brain Says “Post” but Your Cursor Says “Nope”
You open Canva. You start typing.
You delete.
You scroll.
You second-guess.
You maybe make a Reel… and then don’t post it.
You tell yourself you’ll “circle back later” and suddenly, it’s Tuesday of next week. Again.
Welcome to Content Paralysis—that familiar feeling when you want to create, you try to create, but nothing makes it past your drafts folder.
Let’s call it what it is: analysis paralysis meets perfectionism in a coffee-stained Canva template.
☕ Why This Happens (And You're Not Alone)
Here’s why this hits so many business owners right in the espresso shot:
You don’t know what to post
You’re not sure how it should look
You’re terrified it won’t sound right
You’re overthinking the entire thing into oblivion
It’s not laziness. It’s pressure—with a side of imposter syndrome and an ever-changing algorithm screaming in the background.
☕ What To Do Instead (Let’s Break the Spiral)
Here’s how to outsmart Content Paralysis:
✅ Pick a theme or pillar and stick to it – No more starting from scratch every time. Use content buckets (like Educate, Entertain, Engage, Sell, Delight).
✅ Batch like a barista – Sit down, plan ahead, and knock out 3–5 posts in one session. The caffeine hits harder when you’re productive.
✅ Use a script or a hook – Don’t try to write poetry every time. Start with a strong hook (I have given you dozens in previous posts and have more here at the end!) and roll from there.
✅ Done > perfect – The goal is to connect, not compose the next viral masterpiece. (Most people forget viral content within a week anyway.)
✅ Use templates – Canva is your best friend, not your frenemy. Capcut has endless video templates. Grab some and make them do the heavy lifting.
☕ Remember This:
People don’t connect with perfection.
They connect with YOU.
If you’re sitting on a dozen drafted posts, unposted Reels, or a hard drive full of “someday,” it’s time to release the need for perfect and post the dang thing.
You’re not behind. You’re just buried in drafts. Let’s fix that.
☕ 25 Scroll-Stopping Hooks Anyone Can Use:
Here’s the thing I didn’t expect when I started this business…
The advice I needed—but didn’t get—when I was starting out.
This one shift changed the way I show up for my clients.
Let’s get real for a second: [insert truth bomb].
Can we stop pretending [common myth] is actually working?
I used to think I had to [bad strategy]. I was so wrong.
Here’s what I wish more people knew about [your industry/service].
A year ago, I never would’ve said this out loud, but…
I don’t know who needs to hear this, but you’re allowed to [encouragement].
Let me show you how I do [process/task] in under a minute.
This isn’t what I expected to happen when I [took the leap/offered the service].
This question from a client stopped me in my tracks…
Here’s how I turned a client ‘no’ into a long-term win.
Want to know the #1 mistake I see [ideal audience] making?
You might not like this, but I’m saying it anyway…
This isn’t polished. This isn’t perfect. But it’s honest.
You ever have one of those moments where everything clicks?
If you’re struggling with [pain point], try this instead.
What I thought was a failure… turned into my best lesson.
Let’s talk about what it’s really like to [do the thing you do].
The one question I ask every time before I launch anything…
A behind-the-scenes moment I almost didn’t share…
I used to think I had to fake it. Now I just show up as me.
This client win blew me away—because it started with a ‘maybe.’
This is the real reason I do what I do. No fluff.
