This Content Coffee Pot’s Got More Buzz Than a Triple Espresso: Time to Entertain
Entertainment is the second pillar in your content strategy (Educate–Entertain–Engage–Sell–Delight). It keeps your audience liking you as a person, not just a brand. People hit “follow” because they repeat a pattern: Did you laugh, cringe, or say “that’s so me”? Then bam—they follow.
Here’s how to pack that punch:
☕1. Trending Audio + Behind-the-Scenes
Try the “Do You Work Here?” trend—where users stand in their space and let the clip answer the question. It’s quick, quirky, and ideal for showcasing your workspace vibe
Example 1: https://www.instagram.com/reel/CyxsJzNoQ9X/
Example 2: https://www.instagram.com/reel/C3gRZCZOB5c/?hl=en
Example 3: https://www.instagram.com/reel/DA3nyS3SrbC/?hl=en
Example 4: https://www.instagram.com/reel/CNyVwT8APCA/
You'll click on the name of the audio at the bottom of the video (on your phone) so you can use it. Time your recording to match the audio or just re-create it entirely yourself.
If you're a solopreneur, this will be very funny when you talk to yourself and especially if you make a complaint!
☕2. Mini Vlogs + ASMR-Style Moments
Capture a satisfying moment—like pouring a latte, swiping on a gloss, or folded blankets—and slow it down with soft sound. Deck it with on-screen text: “That feeling when…” It shows personality without needing speaking skills.
Here's another idea: in your video, if you speak, you can use a whispery voice. There's a large segment of the population that finds it soothing and can even go to sleep to it. YouTube has an endless library of ASMR videos. You would speak over the video, like a voiceover, and title it something catchy.
You can also record the sounds as you do something like open a box, prepare your coffee, prepare dinner- and cut the clip so just the movements with their sounds are kept. Those fast cuts from one sound to the next are captivating! In this case, the sounds are enough. Put a title on the video and make sure to show the outcome. Describe what people are seeing in the video when you write the caption.
☕3. The “Jaws Theme Walk-by” Trend
Circle around something—your product, desk, or office plant (or walk by in one direction, then back)—with dramatic tension. Add overlay text like “When someone says your services are too pricey…” and cut back dramatically. It’s comedic tension done right.
I prefer a faster version of the music, but the idea is super cute: https://www.instagram.com/p/DJVGJzkSkh1/?hl=en&img_index=3
☕4. Trending Meme Reaction
Use popular “Relatable x10” formats (like #noughtiesnostalgia or pop culture throwbacks) merged with your brand. Example: “When your fourth coffee kicks in at 3 PM…” with a quick dancing or head-tilt meme format.
That means taking an existing music clip and either making a meme or acting out what it feels like after your 4th coffee while the music plays. Something like "Danger Zone" from Top Gun or "Maniac" from Flashdance would be hilarious. You can either use an existing sound clip on Instagram (or wherever) or make your video and add the music from Edits, CapCut, or the Reels editor (or on TikTok, of course).
Title it "Relatable x 10" and say in the text for the post "When your fourth coffee kicks in at 3 PM…."
☕5. Diaolgue with Yourself or...
Play both roles in a conversation. Change something simple like a scarf, jacket, or hat. This is a good time for face close-ups.
Or, if you have a tiny microphone, like a lapel mic, use it (on or not) and record a mock interview with yourself, your products, or even your coffee mug.
The tiny mic is funny. And if you have the tiny hands, too? Gold.
Example caption:
“I asked my planner how it feels to be ignored all week…”
☕6. Before Coffee vs. After Coffee”
Classic, relatable, and SO on brand.
Look a mess in the Before part, then put together in the After part.
Example caption (type this in the post):
“Before: I forgot my password again. After: I’m ready to take over the digital world. ☕”
You don't have to say anything and have the chance to really have fun being super dramatic.
☕Why Entertain Works So Damn Well
Boosts time spent with your content (which the algorithm loves).
Shows off brand personality—a huge part of follow/engage decisions.
Dress rehearsal for creative marketing—videos like this are low-stakes but high fun.
☕Resources for even more entertaining posts
https://planable.io/blog/instagram-reels-trends/?utm_source=chatgpt.com
https://www.plannthat.com/instagram-reels-ideas/?utm_source=chatgpt.com
https://www.alkai.ai/post/instagram-reel-trends-may-2025?utm_source=chatgpt.com
https://vidico.com/news/instagram-reels-statistics/?utm_source=chatgpt.com
And consider joining the Insta Club Hub for ongoing access to trends and learning about Instagram.
Keenya Kelly also has a strong subscription where you get weekly trending videos on TikTok and Insta.
☕Try these hooks this week as you entertain your audience!
Just based on these hooks (which can start a video or the verbiage on your post), you can take what you've learned in this blogpost and apply it to your creativity and come up with something very entertaining!
🎭 Relatable & Real
“That moment when you realize you’re the CEO, marketing team, and janitor… all before coffee.”
“If procrastinating were a job, I’d already be employee of the month.”
“Raise your hand if you’ve ever ‘accidentally’ scrolled for research.”
“POV: You’re running your biz with 3 tabs open and one brain cell.”
“When Canva crashes mid-post and you start questioning your life choices.”
📱 Trend-Ready & Viral-Style
“Do I work here? Technically yes. Emotionally? I left 2 weeks ago.”
“I understood the assignment. It involved coffee, chaos, and captions.”
“Before coffee: ‘What’s my name again?’ After coffee: ‘Let’s build an empire.’”
“Just interviewed my inbox. It cried.”
“Walked into my office like I’m not the only employee here.”
💬 Audience Engagement
“Tell me you run a business alone without telling me.”
“What’s your Monday energy on a scale of 1 to ‘4th coffee’?”
“If your biz had a theme song today, what would it be?”
“Describe your workflow in three emojis. I’ll go first: ☕📱🔥”
“Your favorite ‘I’m not cut out for this’ moment turned win—go.”
🔁 Repeatable Formats You Can Own
“If your biz had a coffee order, what would it be? Mine: triple shot with chaos foam.”
“Behind the scenes of my day... spoiler: it involves 3 outfit changes and zero chill.”
“My product, but make it ✨main character energy✨.”
“I didn’t choose the [insert your industry] life. It showed up with caffeine and a to-do list.”
“The unofficial job titles I hold at my biz: drop yours below.”
