Bold Brews & Brand Intros: Week 4 of "Brew It Yourself: DIY Social Media"

This week in your Brew It Yourself: DIY Social Media series, we’re pouring focus into creating your About Me graphic — a rich espresso shot of your brand identity.

Because let’s face it: if people don’t know who you are, how can they trust your offer?

☕ Why this matters

Your audience doesn’t just want content. They want connection. A well-crafted About Me graphic is your handshake in a post — a bold intro brewed with personality and clarity.

Here’s how to get started:

1. Create a 4:5 Instagram-sized post in Canva.

2. Search templates using terms like “About Me,” “Meet the Team,” “Intro,” or “Our Story.”

3. Add a blank page before clicking a design so it stays organized in your file.

☕ Then customize the flavor

• Swap in your brand colors, fonts, and photos (see Week 2’s brand kit setup).

• Add your logo and website or contact info (small, but visible).

• Include a professional headshot or on-brand image.

Use Canva tools like:

• Position to bring text or images forward/backward

• Background remover

• Grouping elements

• Text spacing and effects
  (See details from the Caffeinate Your Canva Graphics from Scratch guide)

☕ Why include your info on the graphic?

People screenshot posts they want to come back to — and your graphic should guide them right back to you.

✅ Add:

• Your web address

• Your logo

• Phone or email (if it’s not obvious on your site)

☕ Your goal: Make it unmistakably you.

When people see that graphic, they should instantly know it came from your brand — not some generic Canva cutout.

Here's the design I started with after searching "About us"

And here's how I modified it.

Notes: I first changed the background color to a coffee-colored one, then made it a gradient with a lighter version. I changed the font, colored some words with a brand color, changed out with a brand photo, added my logo, added my website. Level up: I used the Text spacing and changed to 50 for the website. I decreased it by -25 for the title. For the shadow around my pic, I duplicated my photo, went to Duotone, chose Custom, then changed both to white. Then I chose another edit, blur, to make it less sharp. Then I enlarged it, used Position to put it behind the image, and positioned it to look like a sort of halo shadow. I also used Duotone on my logo to make it all white.

☕ Hooks You Can Use To Introduce Yourself (Awareness Stage)

• Ever wonder who’s behind this biz? Let me re-introduce myself.

• If we were having coffee together, here’s what I’d tell you.

• I never really shared my story… until now.

• Here’s who I am — and why that matters.

• If you’ve followed my biz but don’t know me, this post is for you.

• Let me reintroduce myself: here’s what I do and love.

• I built this brand with purpose — now meet the person behind it.

• Before I post another tip… here’s who I really am.

• This isn’t just what I sell — it’s who I serve.

• I don’t just run this biz. I live it.

• Ever wonder what I actually do for a living?

• Here’s what makes me light up like a neon “open” sign.

• Want to know the why behind my work?

• If I had to describe my biz in one sentence…

• I started this business for one reason: purpose.

• What do I do? I help people show up.

• This biz didn’t start by accident — it started with a calling.

• Here’s how I use my gifts to serve others.

• I’m not here to blend in. I’m here to help you stand out.

• Real talk: this business changed my life — and here’s how.