"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

From Borrowed Grounds to Owned Space: Why Community > Facebook Group

René Victoria Lofland

Published on: 05/01/2026

Why I’m Moving Live Videos Into the Community! Facebook groups are great for discovery — but terrible for consistency, visibility, and long‑term learning. Join me as I explain why I’m moving all live videos and events into a dedicated Community space where content stays visible, engagement stays high, and your experience stays focused. If you’re ready to build something that actually lasts, this is the post for you.

Social Media Tips

Fresh Grounds: What I'm Brewing for the New Year

René Victoria Lofland

Published on: 29/12/2025

This isn’t your typical “new year, new goals” post. It’s a behind-the-scenes look at how I’m shifting my business into a deeper kind of purpose — focusing on completion, clarity, and community. I’m sharing what I’m cutting, what I’m creating, and how I’m building a business that gives me space to live boldly. You’ll walk away inspired (and maybe a little caffeinated) to plan your year in a way that actually fits your life.

Social Media Tips

Caffeinate Your Socials: Your First Sips of Graphics, Video, and Content

René Victoria Lofland

Published on: 01/12/2025

It all started with free coffee chats and Canva tips — now it’s a fully brewed system to help business owners go from overwhelmed to showing up online with confidence. Whether you’re brand new to social media or just haven’t found your groove, my 8-part training walks you through every pour. Get ready to save time, feel good on camera, and show up like the pro you are. Choose the 8-week group course or private lessons — both designed to help you go from “what do I post?” to “I’ve got this!” Because showing up online is a craft. And I’m here to teach you how to brew it right.

Social Media Tips

What if the secret to selling more… is caring less?”

René Victoria Lofland

Published on: 10/11/2025

Thinking about your product or service, but not sure how to talk about it without the hard‑sell? This blog helps business owners craft an offer that feels confident, calm, and authentic — offering value without the “buy now” desperation. Find out how to talk about what you offer, who it’s for, and when it’s a match — so you can attract without chasing.

Social Media Tips