Caffeinate Your Socials: Your First Sips of Graphics, Video, and Content
It started with free Lunch and Learns— now it’s a whole, fully- brewed system! Over the past 4 years, as I have gone from Canva lessons, to Keywords, to finding followers, certain patterns have emerged. What biz people need to create effective social media falls into a simple, attainable set of steps- and all you need is to take the first one!
☕ You mean, I can learn to do my social media in 8 lessons?
Nah-ah! No way!
I'm amazed that so few small- to medium-sized biz are doing anything for their biz on social media. They are relying on word of mouth and a cup of black coffee to be found. [Queue the Home Alone face emoji.]
You have to have a parallel presence digitally to your IRL (in real life) presence. Social media serves as your portfolio and FAQ section and creates curiosity about what you do so people will take action. Why aren't you filling them?
And in FB groups all the time, people are ISO (in search of) someone like you, and then someone wants to recommend you, and they cannot tag you (BECAUSE YOU'RE NOT THERE). Another lost sale. Abandoned mug.
All you have to do is pick one platform to focus on first. When we chat, we'll decide which one suits you best.
Yes way!
And then I am so tickled to see people showing up, even if they have no plan. They're percolating posts because it feels right. All they need is some clarification and direction, and they'll be able to batch create their posts for the month, leaving them time and space to do whatever they want to do, social media or otherwise. They save 5 hours a week just by having a content plan! They aren't really beginners, but they are at the beginning of their social media marketing journey. I love their drive!
Both types of biz owners are on the cusp of engaging social media.
How do you get there? With me as your Social Media Brewmaster.
I’m the barista behind your brand’s visibility — I don’t just hand you a mug; I show you how to pour, froth, and serve the perfect blend of graphics, video, and marketing strategy so you walk into the social media café ready to be seen.
☕ Here’s how I craft it:
First Sip: Understanding social media marketing Social media marketing is strategic communication designed to build trust, attract the right people, and move them toward working with you. Learn how to understand your buyer's journey and how to craft posts that move customers to convert. We'll train your AI to brew up just the right posts and hooks for your brand.
Second sip: Crafting Graphics That Stop the Scroll
I teach you how to use Canva (or similar tools) to design sharp, scroll‑stopping graphics. Think of graphics as your latte art — first impressions, first sips.Find Your Best Angle — Face on Camera With Confidence
If you've ever said "OMG my face! OMG my voice!" then you know you're in the right place! I help you know how to get good lighting, identify your most flattering angle, and understand how to sound natural and authentic in your videos. No awkward mug‑to‑camera stares — real presence, like warm coffee meeting the morning.What to Say — Then How to Say It
We map out what to say on video: hooks, stories, calls to action. You’ll finally sound like you're chatting over coffee with a friend.Write, Post, Repeat — Content Creation Strategy
After video or graphic creation comes structure: I guide you on how to plan and schedule your content flow (graphics, reels/stories, posts). That’s your daily grind — with rhythm, not chaos. No more getting to 9pm and exclaiming "Oh, shit! I forgot to post!"☕ The Best Brew for you?
Caffeinate Your Socials 8-week Online Course (January 6-February 24 at 10am ET) ($400)
Join a small class of people who want to understand how to do their own social media marketing.
Sometimes people ask the question you meant to ask, helping you progress faster.
Get recordings so you can watch over and over.
Classes are only one hour, so we have to focus.
Office Hours for all students on Fridays at 11am, just before my Friday Coffee Break, so we can continue during the LIVE if needed.
Book by December 13 and get $40 off. ($360)
First Sip to Full Brew (8-week Private Lessons) ($720)
Get personalized direction specifically for your brand.Flexible scheduling to meet your needs.
Get recordings so you can watch over and over.
Office Hours for all students on Fridays at 11am, just before my Friday Coffee Break, so we can continue during the LIVE if needed.
Book by December 13 and get $40 off. ($680)
Because showing up online isn’t a gimmick — it’s a craft. And I’m here to teach you how to brew it right.
☕ Hooks you can use to talk about solutions for your audience
1) Tired of waking up to the same problem every day? I help make mornings smoother.
(For any solution-oriented biz — mindset, routines, stress, clutter, etc.)Ex. Tired of feeling stuck every morning? I help you start strong — one sip (or step) at a time.
2) If your [pain point] feels like a bad cup of coffee, let’s fix that.
(E.g. tired skin, sore back, messy inbox, outdated wardrobe, etc.)If your skin looks how your coffee feels — tired and dull — I can fix that.
Ex. Your back shouldn't feel like a burnt espresso shot. Let’s release that tension.
3) Before your second cup, this one thing could already be better.
(Start the day with clarity, strategy, systems, or self-care.)Ex. Your back shouldn't feel like a burnt espresso shot. Let’s release that tension.
4) Your day shouldn’t start with dread. I help you wake up to better [result].
(From skincare to systems to sales — it fits anyone with a result to offer.)Ex. Need your morning routine to actually work? I create systems that do the heavy lifting.
5) No more bitter mornings — I help you create your version of a bold start.
(Works well for any transformation-focused business.)Your dog deserves more than chaos before coffee. Let’s train for calm mornings.
6) Running on empty? I help refuel your [insert struggle — energy, clarity, strategy, etc.].
(Health, mindset, operations, anything that ‘fills a cup.’)Ex. Your closet should spark joy — not dread with your drip. Let’s redesign your morning.
7) What if your mornings were easy, and your goals still got done?
(Applies to routines, habits, business strategy, wellness.)Ex. Still trying to figure out your offer before your first cup? I help you nail it down fast.
8) Like your coffee, your results should be strong — not watered down.
(Great for high-impact offers: branding, consulting, fitness, coaching.)Ex. Burnt out before noon? I help teams run smoother — so the coffee stays hot and the stress stays low.
9) Let’s turn your [problem] into your favorite daily ritual.
(Laundry, skincare, content creation, dog walking — you name it.)Ex. Your events should energize — not exhaust. Let me plan your next unforgettable moment.
10) If your [challenge] leaves a bad taste, I help make it smooth and satisfying.
(Any service or product that replaces frustration with ease or joy.)Ex. Stop pouring energy into content that doesn’t convert. I’ll help you serve something that hits.
