The Content Coffee Bar: 12 Roasts, 52 Cups -- “Sip by Sip: How to Plan a Year of Social Media Content

Think of your yearly content plan like stocking up your coffee bar. You don’t just grab random beans and hope for the best—you curate 12 bold roasts (topics) your audience craves, one for each month. Then, each month, you grind down that roast into 4 smaller scoops (subtopics) to savor week by week.

Every week, you pour your insights into different brews: a hot face-to-camera video, a smooth b-roll clip with text on top, or a clean graphic post. And just like your morning coffee, every post needs a strong first sip—a hook.

This system ensures you’re never scrambling for beans (ideas). You’ve got a year’s worth of content brewing on schedule.

☕ Example: Resolute Social’s Yearly Plan

12 Possible Monthly Topics:

1. Consistency in posting

2. Hooks that capture attention

3. Time-saving tools (AI + Canva)

4. Theme days

5. Planning ahead with a content calendar

6. Storytelling in social media

7. Engagement strategies

8. Repurposing content

9. Using analytics to improve

10. Building confidence on camera

11. Community building

12. Selling without being “salesy”

☕ Chart Example: Month 1 – Consistency in Posting

Monthly Theme: Consistency in Posting

4 Subtopics, and one example of a hook and an accopanying social media post.

If you use B-roll or a graphic, the post verbiage is best placed there.

☕ Ready to brew up your own yearly calendar? Here are some generic topics you can adapt to your biz (or just use to brainstorm):

☕ Generic, Adaptable Topics for Any Biz

1. Customer FAQs

2. Common industry myths

3. Behind-the-scenes process

4. Client success stories/testimonials

5. Values & mission

6. Tools or resources you recommend

7. Trends in your industry

8. Lessons learned/mistakes to avoid

9. Tips & tricks

10. Your personal “why”

Example: “Customer FAQs” → 4 Subtopics

1. The #1 question we get asked all the time.

2. A question people should be asking (but don’t).

3. The funniest/strangest FAQ we’ve ever gotten.

4. A deep dive answer to a complex FAQ.

☕ Hooks for Subtopic #1: “The #1 question we get asked all the time”

• The question I hear at least once a week is…

• If you’ve ever wondered [FAQ], here’s your answer.

• Let’s clear this one up once and for all.

• This is the question that never goes away in my industry.

• Every client asks me this—so let’s talk about it.

☕ Hooks for Subtopic #2: A question people should be asking (but don’t)

• Everyone always asks me about [common FAQ]… but here’s the question you should be asking.

• The smartest clients I’ve worked with always ask me this one thing first…

• If you’re not asking this question, you’re probably missing the biggest opportunity in [your industry].

• Here’s the one question that tells me instantly whether someone’s going to succeed.

• Want better results in [industry]? Stop asking about [common FAQ] and start asking this instead…

☕ Hooks for Subtopic #3: The funniest/strangest FAQ we’ve ever gotten

• Someone once asked me if [insert odd FAQ]… and honestly, it wasn’t the worst question!

• I get a lot of FAQs… but this one still makes me laugh every time.

• Hands down, the strangest question I’ve ever been asked about [industry] was this…

• You wouldn’t believe the questions people ask me about [industry]—here’s one for the books.

• This question made me stop in my tracks… but it turned into one of my best teaching moments.

☕ Hooks for Subtopic #4: A deep dive answer to a complex FAQ

• People ask me all the time about [complex FAQ]—so here’s the full scoop.

• This isn’t a quick answer… but it’s one of the most important things you can understand about [topic].

• If you’ve ever wondered about [complex FAQ], let’s break it down step by step.

• This one’s too important for a one-line answer, so let’s dig in…

• Let’s do a deep dive into [complex FAQ], because it might just change how you see everything in [industry].