A Shot of Social Proof: The Power of Tuesday Testimonials
Welcome back to our series on building a consistent posting schedule without burning out! Last week, speaking about the first month, we brewed up a 3-post routine (M-W-F). Now, looking at the second month of your growth to a 5-day/week posting schedule, we’re topping off the cup by adding another post: a Tuesday testimonial or personal quote.
What goes on Tuesday? A shot of social proof or personal insight—your testimonial post. Think of this as adding a sprinkle of cinnamon on top of your latte. It’s a small addition, but it changes the whole experience.
Why Tuesday? Because it gives your audience a midweek boost of credibility or connection before diving into your educational content on Wednesday. Think of it like an extra splash of cream in your latte—small but impactful.
☕ Testimonial Tuesday
Testimonials are like coffee shop reviews—proof that other people love what you serve. Share what clients, customers, or colleagues have said about you. For example, I might share something like:
“Rene gave me more content ideas in one coffee chat than I’ve had all year!”
Those words aren’t just validation; they’re caffeine for my audience’s trust in me.
☕ Quote Tuesday
On the flip side, you can also use Tuesday to share a personal quote or philosophy. This is where you let people peek behind the espresso machine to see what really fuels your work.
Here’s why this works:
Testimonials provide 3rd party validation—someone else singing your praises carries more weight than you saying it yourself.
Personal quotes let you highlight your own values, personality, or “why” behind your business—so your audience connects with you, not just your service.
This post type builds trust and gives your audience that extra sip of confidence to keep engaging with you. By adding just one more day, you’re slowly warming up to a full, rich posting routine without overwhelming yourself.
Think of it like moving from a tall to a grande—you’re not at the venti just yet, but you’re expanding your caffeine capacity one cup at a time.
It's adding a drizzle of caramel to your latte—it’s a small touch, but suddenly the flavor is unforgettable.
For me, it’s based on this:
“God gave me these talents to help people be the best they can be, and I get to do that through social media now (instead of the classroom).”
That’s not just a quote. It’s the heart behind everything I do—and it helps people understand not just what I do, but why I do it.
Your personal philosophy is your brand’s secret ingredient. Sharing it once a week ensures your audience doesn’t just know you as the “business owner” but as the person behind the business.
So, when in doubt, brew up a testimonial or a personal philosophy post. Both flavors give your content that extra richness and depth.
☕ Examples
☕ Examples of Testimonials
“Working with Rene gave me clarity on my social media in less than an hour. I finally feel like I have a plan instead of just posting randomly.”
“She makes social media feel fun again! I don’t dread it anymore.”
“Rene gave me more ideas for my content in one coffee chat than I’ve had all year.”
☕ Example of Personal Quotes
“I believe social media doesn’t have to be stressful—it can be creative, caffeinated, and even fun.”
“At the heart of my business is helping people show up like rock stars in their space—confident, consistent, and caffeinated.”
“Social media isn’t about algorithms, it’s about people. My job is to make sure your voice reaches the people who need it most.”
“Consistency doesn’t mean perfection—it means showing up. And showing up is where the magic happens.”
Adding a quote or testimonial once a week helps your audience sip on your values and see proof that what you do works. It’s that combo of credibility + connection that makes your brand unforgettable.
So when you think of your Tuesday posts, ask: What do I believe, and what do others say about me?
☕ Hooks You Can Use
(Universal, so anyone from dog trainers to accountants can use them)
Awareness / Social Proof Hooks
“Don’t just take my word for it…”
“Here’s what [client/customer] had to say about working with me…”
“Sometimes the best marketing comes from someone else’s voice.”
“One of my favorite pieces of feedback I’ve ever received…”
“This testimonial reminded me why I do what I do.”
Values / Personal Insight Hooks
“At the heart of my business is this value: [insert value].”
“I believe [insert principle], and it shapes how I serve my clients every day.”
“Here’s a little behind-the-scenes into what drives me…”
“When I think about why I started this business, it comes back to this…”
“This is more than just work to me—it’s about [insert purpose].”
“At the heart of my business is this belief: [insert value].”
“I started my business because I believe [insert principle].”
“When I think about why I keep going, it always comes back to this: [insert value/purpose].”
“I want my clients/customers to feel [insert experience] every time they work with me.”
“To me, success isn’t just about [insert obvious thing]; it’s about [insert deeper value].”
“The most rewarding part of what I do is [insert insight].”
“This one principle guides how I show up for my clients: [insert belief].”
“Every time I work with someone, I hope they walk away feeling [insert result/impact].”
“I believe the work I do matters because [insert philosophy].”
“For me, this business isn’t just about [insert product/service]. It’s about [insert deeper reason].”
“My mission is simple: [insert belief or value].”
“At the end of the day, I do this because [insert personal why].”
“What drives me every morning is the belief that [insert philosophy].”
“This isn’t just business. It’s personal. I believe [insert insight].”
“Here’s the philosophy that guides everything I do: [insert].”
“I used to [insert past role/experience], and now I get to [insert current business]. It’s all rooted in the same passion: [insert belief].”
For example:
A dog trainer could say: “At the heart of my business is the belief that a well-trained dog means a happier home.”
An accountant could say: “I believe peace of mind is the real bottom line.”
An event planner could say: “I want every client to feel like a guest at their own event.”
